Head of PR & Media Relations

Role Summary

We are seeking a strategic and execution-driven Head of PR & Media Relations to build and institutionalize QKS Groups global media credibility. This role will own the company narrative, media positioning, analyst visibility, thought leadership amplification, and reputation management across key markets (US, India, APAC, Europe).

Key Objectives

• Position QKS Group as a credible global research and advisory firm
• Strengthen visibility of SPARK Matrix and SPARK Plus in target media
• Build strong relationships with Tier-1 tech, business, and industry media
• Elevate leadership brand (CEO, practice heads, analysts)
• Drive consistent, high-quality media coverage
• Institutionalize crisis communication protocols

Core Responsibilities

1. Media Strategy & Positioning

• Develop and execute a 1224 month PR strategy aligned with company growth goals
• Define key messaging architecture across practices
• Position QKS research as authoritative industry intelligence
• Create differentiated narratives vs Gartner/Forrester-style firms

2. Media Relationship Building

Build strong relationships with:

• Technology journalists
• Enterprise IT reporters
• Business publications
• Regional tech media (US + India priority)
• Secure interviews, opinion pieces, citations, and feature coverage
• Proactively pitch stories tied to research releases

3. Thought Leadership Amplification

• Package SPARK Matrix insights into media-ready story angles
• Convert research into press narratives, media briefings, and commentary
• Position analysts as industry experts for quotes and interviews
• Drive op-eds and guest columns in high-impact outlets

4. Research Launch PR

• Own PR strategy for each major SPARK Matrix release
• Create press kits, executive quotes, media summaries
• Ensure coverage across at least 35 relevant publications per major study

5. Leadership Branding

Build CEO and practice head visibility through:

• Interviews
• Podcast appearances
• Speaking opportunities
• Media roundtables
• Align messaging with company strategic themes (credibility, execution, buyer intelligence)

6. Reputation & Crisis Management

• Develop crisis communication framework
• Monitor media and social coverage
• Manage negative narratives proactively

7. Metrics & Reporting

Track:

• Quality of coverage (tier, audience, relevance)
• Share of voice vs competitors
• Message pull-through
• Analyst citations
• Report monthly PR impact dashboard

Candidate Profile

Must Have

• 15+ years in PR, media relations, or corporate communications
• Experience in B2B tech, research, consulting, or SaaS industry
• Existing journalist relationships in US tech media
• Proven track record of Tier-1 coverage
• Strong narrative-building capability
• Ability to translate complex research into media-friendly stories

Good to Have

• Experience in analyst firms or advisory firms
• Exposure to global markets
• Crisis communications experience

Why This Role Matters

QKS is at a stage where credibility must scale with ambition.

This role will directly influence:

• Brand authority
• Buyer trust
• Vendor respect
• Market positioning
• Long-term enterprise value