Head of Performance Marketing (Platforms & Paid Media)

Job Title: Head of Performance Marketing (Platforms & Paid Media)

710 Years | Mumbai | Full-Time

Location: Mumbai

Company: Magnanimous Ventures

Employment Type: Full-time

About Us

Magnanimous is a creative powerhouse delivering innovative digital and experiential solutions that leave a lasting impact.

As a leading Luxury Digital & Event Agency in India, we craft bespoke brand experiences for discerning clients by blending creativity, technology, and storytelling.

At Magnanimous, we push boundaries, inspire engagement, and set new benchmarks in every project we undertake from luxury showcases and cultural summits to digital storytelling and immersive installations.

Website Link : https://magnanimous.com/

ROLE INTENT

The Head of Performance Marketing leads MAGs paid media function for clients owning platform strategy, campaign architecture, ad set structures, targeting logic, creative testing, optimisation, and performance reporting.

This is a hands-on leadership role. You will guide the team, raise media excellence, and ensure every account runs with clarity, discipline, and repeatable performance frameworks.

YOUR GROWTH MILESTONES

In 3 Months Bring Structure & Control

• Audit all ad accounts across Meta / YouTube / LinkedIn/Google (and others if needed)
• Standardise campaign naming, structure, tracking and reporting formats
• Create clear performance playbooks: testing, optimisation, learning loops
• Define channel roles per client (awareness vs traffic vs lead-gen vs remarketing)

In 6 Months Improve Performance Quality

• Implement systematic creative testing (hooks, formats, messaging, audiences)
• Strengthen targeting strategy and audience segmentation
• Improve cost efficiency and lead quality (where applicable)
• Set up dashboards and weekly performance rhythms with Account Directors

In 12 Months Build a Best-in-Class Media Function

• Establish MAGs signature paid media approach (platform-native, data-led, creative-first)
• Build high-performing team capability (training, reviews, QA checks)
• Lead client strategy conversations on channel mix, budget split, and platform roadmaps
• Develop scalable SOPs for onboarding new performance clients quickly

WHAT YOULL DO

• Own platform strategy across Meta Ads, YouTube/Google Ads, LinkedIn Ads (and others as required)

Build and oversee campaign architecture:

• account structure, campaign objectives, ad set strategy, audience buckets, retargeting flows

Define testing frameworks:

• creative testing plans, hypothesis-led experiments, learning agendas

Guide the creative/content teams with performance inputs:

• whats working, why its working, and what to build next

Optimise and QA campaigns daily/weekly:

• budget pacing, bid strategies, placements, targeting, frequency, creatives

Ensure strong tracking and measurement:

• pixels, events, UTMs, conversion setup, lead forms, landing page recommendations
• Lead weekly/monthly reporting with actionable insights (not vanity metrics)
• Manage and mentor performance executives/managers; set review standards and output quality
• Support pitches with platform plans, sample funnels, and performance frameworks

WHAT WERE LOOKING FOR

• 710 years in performance marketing / paid media
• Strong expertise in Meta + YouTube/Google + LinkedIn campaign strategy & execution

Deep comfort with:

• objectives, audience strategy, bid strategies, attribution limitations, creative testing
• Strong analytical thinking + ability to translate data into creative direction
• Experience leading a team and setting SOPs / QA standards
• Confident communicator with client-facing maturity
• Obsessive about structure, clarity, and repeatable frameworks

WHY THIS ROLE MATTERS AT MAG

• You set the benchmark for performance excellence across the agency
• You bring clarity and structure to every paid account
• You turn creative into measurable outcomes through platform-native strategy
• You build a team that performs consistently not randomly

Sounds like you?

Send your profile to

careers@magnanimous.com