Head of Performance Marketing

About Ajmal Perfumes

Ajmal Perfumes is a globally recognized fragrance house with a rich legacy of crafting luxury perfumes. With a strong presence across retail and digital channels, Ajmal continues to innovate and expand its footprint in India. We are now seeking a dynamic *Head of Performance Marketing* to lead our digital growth journey and drive direct-to-consumer (D2C) sales.

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Key Responsibilities

- *D2C Growth Leadership*: Own and scale Ajmals D2C website sales through Google Ads, Meta Ads (Facebook & Instagram), and other paid media channels.

- *Performance Marketing Strategy*: Develop and execute ROI-driven campaigns across search, social, display, and affiliate networks.

- *Analytics & Metrics Evaluation*: Establish clear KPIs, track performance metrics (CAC, ROAS, LTV, CTR, conversion rates), and optimize campaigns for maximum efficiency.

- *Budget Management*: Plan, allocate, and optimize performance marketing budgets to deliver sustainable growth.

- *Cross-Functional Collaboration*: Work closely with e-commerce, creative, and product teams to align campaigns with brand objectives and consumer insights.

- *Innovation & Experimentation*: Identify new growth opportunities, test emerging ad formats, and leverage automation tools for campaign optimization.

- *Team Leadership*: Build and mentor a high-performing performance marketing team, fostering a culture of data-driven decision-making.

Desired Skills & Experience

- 812 years of experience in performance marketing, with at least 4 years in a leadership role.

- Proven track record of scaling D2C e-commerce sales through Google Ads and Meta Ads.

- Strong analytical skills with expertise in tools like Google Analytics, Meta Business Suite, and attribution platforms.

- Experience in managing large budgets and delivering measurable ROI.

- Ability to balance strategic vision with hands-on execution.

- Prior experience in luxury, lifestyle, or consumer brands is a plus.

What We Offer

- Opportunity to lead digital growth for one of Indias most iconic perfume brands.

- A creative, entrepreneurial environment with the freedom to innovate.

- Competitive compensation and benefits aligned with industry standards.

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If you are passionate about driving measurable growth, thrive in a fast-paced environment, and want to shape the digital future of Ajmal Perfumes India, wed love to hear from you.