Head of Performance & Conversion (CRO + Paid Media)

Head of Performance & Conversion (CRO + Paid Media)

Role Objective

Own and scale Infidigits Performance & Conversion engine, with direct responsibility for

revenue growth, conversion uplift, and profitability across CRO and Paid Media.

This role builds repeatable, scalable revenue by turning traffic into outcomes and

performance services into a strong second revenue pillar alongside SEO.

Primary success metric: revenue + conversion impact, not experimentation or vanity

innovation.

Core Mandate

Build CRO and Paid Media as revenue-generating businesses

Drive cross-sell and upsell into Infidigits existing SEO client base

Establish a commercial GTM motion for performance-led services

Ensure strong linkage between traffic conversion revenue

Key Responsibilities

1. Performance & CRO Business Ownership

Own revenue targets, and margins for CRO and Paid Media

Define clear service packages, pricing, and positioning for each

Prioritize use cases that deliver measurable business outcomes (leads, revenue,

ROAS, CVR)

Decide what not to sell (guardrails on customization and margin dilution)

2. Go-To-Market & Revenue Growth

Drive CRO & Paid Media adoption across:

Existing SEO clients (primary motion)

Select net-new performance-led accounts

Partner closely with Sales to:

Enable pitching, pricing, and objection handling

Support high-value deals and enterprise conversations

Build a predictable pipeline (not one-off wins)

3. CRO Strategy & Conversion Leadership

Define CRO frameworks across:

UX/UI optimization

Funnel diagnostics

Experimentation & testing roadmap

Ensure CRO is sold as a retainer-led, outcome-oriented service

Align CRO tightly with SEO & Paid Media to improve overall CAC and ROAS

4. Paid Media Scale & Integration

Own paid media growth across Google, Meta, YouTube, and performance-led channels

Ensure Paid Media works as:

A growth lever for SEO clients

A conversion accelerator when paired with CRO

Drive accountability on performance metrics, not just spends

5. Team, Process & Operating Rigor

Build and lead high-performing CRO and Paid Media specialists

Establish SOPs, playbooks, dashboards, and weekly performance reviews

Create strong collaboration with:

SEO delivery

Sales

Client leadership

Balance speed, quality, and profitability

6. Go-to-Market Enablement & Market Education

Own the development of strategic narratives, POVs, and thought-leadership assets

that shape how the market understands CRO and Paid Media as revenue levers, not

just execution services.

Partner with Marketing to translate these narratives into sales enablement assets

(decks, case frameworks, POV notes, webinars).

Act as a domain voice in enterprise conversations, pitches, and high-stakes deals

where CRO & Paid Media credibility influences buying decisions.

Ideal Candidate Profile

Strong background in performance marketing, CRO, or digital growth

Proven experience owning revenue, targets, and margins

Comfortable operating at the intersection of:

Strategy

Sales

Delivery

Understands how to turn services into scalable offerings

Execution-oriented, commercially sharp, and outcome-driven

Preferred Experience

812 years in performance marketing, growth, or digital services

Experience in agencies, consulting, or high-growth environments

Prior exposure to CRO, Paid Media, or funnel optimization

MBA or equivalent is a plus, not mandatory