Head of Performance & Conversion [CRO+ Paid Media]

Company Details: A leading Digital Marketing company.

Job Location - Goregaon, Mumbai

Salary Offered - Up To 20 LPA

Qualification - Any Graduate / MBA

Experience - 8 + years

Working Time - 10:00 AM 07:00 PM

Working Days - Monday to Friday

Roles & Responsibilities

1. Performance & CRO Business Ownership

• Own revenue targets, and margins for CRO and Paid Media
• Define clear service packages, pricing, and positioning for each
• Prioritize use cases that deliver measurable business outcomes (leads, revenue, ROAS, CVR)
• Decide what not to sell (guardrails on customization and margin dilution)

2. Go-To-Market & Revenue Growth

• Drive CRO & Paid Media adoption across:
• Existing SEO clients (primary motion)
• Select net-new performance-led accounts

Partner closely with Sales to:

• Enable pitching, pricing, and objection handling
• Support high-value deals and enterprise conversations
• Build a predictable sustainable pipeline (not one-off wins)

3. CRO Strategy & Conversion Leadership

• Define CRO frameworks across:
• UX/UI optimization
• Funnel diagnostics
• Experimentation & testing roadmap
• Ensure CRO is sold as a retainer-led, outcome-oriented service
• Align CRO tightly with SEO & Paid Media to improve overall CAC and ROAS

4. Paid Media Scale & Integration

Own paid media growth across Google, Meta, YouTube, and performance-led channels

Ensure Paid Media works as:

• A growth lever for SEO clients
• A conversion accelerator when paired with CRO
• Drive accountability on performance metrics, not just spends

5. Team, Process & Operating Rigor

• Build and lead high-performing CRO and Paid Media specialists
• Establish SOPs, playbooks, dashboards, and weekly performance reviews
• Create strong collaboration with:
• SEO delivery
• Sales
• Client leadership
• Balance speed, quality, and profitability

6. Go-to-Market Enablement & Market Education

• Own the development of strategic narratives, POVs, and thought-leadership assets that shape
• how the market understands CRO and Paid Media as revenue levers, not just execution services.
• Partner with Marketing to translate these narratives into sales enablement assets (decks, case frameworks, POV notes, webinars).
• Act as a domain voice in enterprise conversations, pitches, and high-stakes deals where CRO & Paid
• Media credibility influences buying decisions.
• Ideal Candidate Profile
• Strong background in performance marketing, CRO, or digital growth
• Proven experience owning revenue, targets, and margins

Comfortable operating at the intersection of:

• Strategy
• Sales
• Delivery
• Understands how to turn services into scalable offerings
• Execution-oriented, commercially sharp, and outcome-driven

Skills

• 812 years in performance marketing, growth, or digital services
• Experience in agencies, consulting, or high-growth environments
• Prior exposure to CRO, Paid Media, or funnel optimization
• MBA or equivalent is a plus, not mandatory