Head of Media Operation

Key Responsibilities:

• Campaign Execution & Management

o Coordinate and implement media plans across ATL (TV, Print, Radio, OOH) and BTL/Digital platforms.

o Ensure timely release orders, media bookings and campaign activations.

o Oversee trafficking of creatives and materials to media partners.

• Operations & Coordination

o Liaise with media vendors, publishers and platforms to ensure accurate execution.

o Monitor ad placements, proof of execution (POEs) and delivery against planned schedules.

o Manage release orders, contracts and invoicing processes with accuracy.

• Performance Tracking & Reporting

o Track campaign delivery, impressions and performance against KPIs.

o Generate post-campaign reports and insights for internal teams and clients.

o Maintain media dashboards and ensure data accuracy for decision-making.

• Financial & Compliance Management

o Coordinate with Finance and Accounts for vendor payments and client billing.

o Ensure compliance with company policies, audit requirements and contractual obligations.

• Collaboration & Client Servicing

o Work closely with Client Servicing, Creative and Strategy teams to ensure integrated

execution.

o Support client requirements with timely updates, performance reviews and operational efficiency.

Qualifications & Skills

Graduate/Postgraduate degree in Mass Communication, Advertising, Marketing or a related

field.

10-12 years of experience in media operations, media planning or campaign management

(agency background preferred).

Strong knowledge of ATL (TV, Print, Radio, OOH) and Digital (Social, Programmatic,

Performance, Search, Video, Display).

Proficiency in MS Office (Excel, PowerPoint) and media tools/software.

Strong attention to detail, organizational skills and ability to multitask.

Strong analytical skills with expertise in media tools, performance dashboards and ROI

measurement.