Head of Marketing

Role: Head of Marketing and Growth

Introduction

Soleos Energy Private Limited is building a marketing function that directly improves revenue outcomes: clearer positioning, stronger credibility, higher-quality opportunities, and better conversion from first meeting to signed contract. This role owns that engine end-to-end across India, Africa, and Europe, with full accountability for strategy and measurable business impact.

Reporting and team

Reports to : Chief Executive Officer

Leads: Brand and Public Relations Manager, Marketing Operations Lead (including creatives and digital agency oversight), Strategic Partnerships Lead

Works daily with : Sales, Business Development, Project Delivery, Operations and Maintenance, Finance, and Leadership

What you will own

You are the single accountable owner for marketing as a growth function, not a communications desk.

1) Positioning and credibility

Define and maintain Soleos positioning by customer segment and geography.

Convert what Soleos actually does into crisp, sellable solution narratives: project development support, financing support, engineering procurement and construction, operations and maintenance, asset management, risk and warranty management, performance and invoicing support.

Build an institutional-grade proof system: measurable case studies, customer references, site credibility, and performance narratives that increase trust and shorten sales cycles.

2) Pipeline impact and conversion improvement

Build quarterly growth plans tied to sales priorities, target sectors, and target accounts.

Create and enforce lead stages, qualification standards, and handover rules with sales.

Improve conversion by owning sales enablement: pitch structure, proposal narrative, capability decks, proof packs, and tender response quality.

3) Operating system and governance

Build a repeatable marketing operating rhythm: weekly revenue alignment, weekly production reviews, monthly performance reviews, and quarterly planning.

Own budgets, vendor strategy, and agency performance governance.

Set quality standards across all outward-facing assets: proposals, decks, brochures, website, events, and public relations.

4) Cross-functional extraction of proof

Work with project teams to convert execution outcomes into market-ready proof.

Ensure claims are accurate, defensible, and consistent with how Soleos operates in reality.

Build internal alignment so marketing outputs match delivery capability and commercial terms.

What success looks like

In the first 90 days

A clear positioning and messaging architecture are published and adopted across proposals and presentations.

A structured credibility library exists baseline company deck, segment-specific capability packs, proof packs, and a case study pipeline.

Lead stage definitions, routing rules, and reporting cadence with sales are live and enforced.

A quarterly growth calendar is running campaigns, partner initiatives, events, and credibility releases.

In 6 to 12 months

Proposal quality becomes a competitive advantage: faster turnaround, less rework, clearer differentiation.

Inbound quality improves fewer low-fit inquiries, more decision-maker conversations.

Win support improves measurably: better conversion from meeting to proposal and proposal to award in priority segments.

Soleos has a recognizable market narrative built on proof, not slogans.

What you will build

A marketing function that is small, sharp, and outcome driven.

A vendor and agency ecosystem that scales output without reducing quality.

A single source of truth for messaging, templates, and proof.

A disciplined measurement culture focused on pipeline outcomes, not vanity metrics.

Ideal background

Must-have

Ten or more years of business-to-business marketing leadership with ownership of revenue outcomes.

Demonstrated strength in positioning, solution narrative creation, and sales enablement for complex offerings.

Experience working with technical and delivery teams to create proof-led credibility.

Strong vendor and agency management with high quality standards.

Ability to operate with the Chief Executive Officer and senior stakeholders with maturity and clarity.

Strong advantages

Experience in energy, infrastructure, industrial, or enterprise solution environments.

Experience across multiple geographies or multi-site operations.

Exposure to investor-grade communications and governance standards.

Skills that matter in this role

Structured thinking, crisp writing, and strong editorial judgement.

Commercial understanding: how buyers decide, what reduces risk, what accelerates trust.

Ability to translate technical execution into business value and proof.

Ruthless prioritization and operational discipline.

What you can expect from Soleos

Direct access to leadership and real decision-making authority.

A mandate to build, not maintain.

A company with scale ambition and real execution depth to convert marketing into proof.