Head of Marketing (North India)

Company Website: www.thememusic.in

Position: Head of Marketing (North India)

Work Days: Monday to Saturday (With 1 weekly off on Sunday)

Work Timings: 11:00 am to 7:00 pm on weekdays; 10:00 am to 6:00 pm on Saturdays

Location: Delhi NCR - North India (Extensive travel across the region required)

Reports: Director & National Head

Role Overview

We are looking for an experienced and dynamic Head of Marketing North India to lead and execute marketing strategies for our piano sales division across the North Indian region. The role requires strong field marketing expertise, regional market understanding, and the ability to drive brand visibility, lead generation, and sales growth through on-ground initiatives.

This is a highly outdoor and travel-intensive role, ideal for candidates with prior experience in the real estate or interior designing industries, where project-based, location-driven, and relationship-focused marketing is essential.

Key Responsibilities

Strategic Marketing & Leadership

• Develop and implement region-wide marketing strategies for piano sales
• Lead North India marketing operations, ensuring alignment with overall business objectives
• Plan and manage marketing budgets for the region

Field & Outdoor Marketing

• Execute on-ground marketing campaigns, including site visits, partnerships, exhibitions, and local activations
• Coordinate promotional activities at schools, residential projects, malls, studios, and commercial spaces
• Identify new market opportunities and expansion areas across North India

Sales Support & Brand Development

• Work closely with sales teams to generate qualified leads for piano sales and build brand presence through collaborations
• Ensure consistent brand communication across all regional touchpoints

Team & Vendor Management

• Manage regional marketing teams, promoters, and external agencies
• Train field marketing staff and ensure performance targets are met
• Monitor campaign effectiveness and provide regular performance reports

Required Experience & Qualifications

• Minimum 3-4 years of marketing experience, preferably from the real estate or interior design industries
• Proven experience handling large regional or multi-city operations, specifically across North India
• Strong understanding of field marketing, B2B & B2C sales-driven marketing, and partnership development
• Experience managing teams and working with external vendors
• Willingness to travel extensively and work outdoors

Skills & Competencies

• Strong leadership and communication skills
• Strategic thinking with hands-on execution capability
• Excellent relationship-building and negotiation skills
• Data-driven approach to evaluating marketing performance
• Passion for music, education, or lifestyle brands is an added advantage

Other Requirements

• Comfortable with outdoor work and frequent travel
• North India market exposure is mandatory

Company Profile

Theme Music Institutes is Indias largest chain of Western classical and contemporary music schools. It is present in 5 cities with 11 institutes, teaching over 2500 students nationally and is constantly expanding. Theme Music Institutes is the pioneer of the group teaching system in India and is the first and only school to use the Kawai Group Piano Lab System.

Theme creates its own, home-grown curriculum that is customisable for each student and has been developed taking into account a large number of international teaching methods. All faculty are specially trained on the job to impart classes effectively while maintaining quality teaching standards across the country.

In the year 2000, Theme Music Institute started its first music school in Delhi. Staying true to its values, Theme Music Institute has incorporated the best global practices in Western classical and contemporary music education by providing a comprehensive infrastructure conducive to learning and moving beyond the traditional teaching models of educators and students in classrooms. Theme Music Institute incorporated and introduced some of the worlds most popular courses and teaching methods, along with a revolutionary group piano teaching system. Theme also created its unique group guitar teaching lab, utilizing the best teaching methods from multiple avenues and world-class technologies.

Theme Music Institute has launched some of the finest teaching models in the world through its association with internationally renowned music publishers like Alfred Music Publishing, Hal Leonard, Faber Music, Music Exchange and Boosey & Hawkes to deliver academic excellence in every aspect of Western Music Education.

Today, with over 2500 students and 11 music schools nationally, Theme continues to spread its motto of Music for All. More than 15000 students have studied music with Theme during these 25 years. Additionally, Theme is a representative and centre for examinations conducted by all major international music examination boards like the Associated Boards of the Royal Schools of Music, the London College of Music and Trinity.