Head of Marketing

Job Summary:

MagickHome is seeking a high-impact Head of Marketing to lead brand acceleration, demand generation, and market expansion across offline and digital channels. This is a senior leadership role for a growth-driven marketer who will act as the brand custodian, drive customer acquisition at scale, and build a strong market presence through data-led, performance-oriented strategies.

The role demands ownership of end-to-end marketingbrand positioning, digital and performance marketing, campaigns, communications, pricing strategy, and competitive intelligencewhile delivering measurable business outcomes. The ideal candidate brings a proven track record of scaling brands, leading high-performing teams, and translating strategy into execution with speed and precision.

Roles & Responsibilities:

• Brand custodian both in the offline and online channels
• Identify opportunities to reach new market segments and expand market share.
• Leverage Performance & Digital marketing as a customer acquisition channel
• Develop and implement comprehensive 360-degree marketing strategies to achieve business objectives.
• Oversee marketing communications including branding, public relations, advertising, trade shows, seminars etc.
• Plan and execute marketing campaigns across various channels (digital, print, events).
• Manage budgets and allocate resources effectively.
• Ensure brand consistency across all marketing channels and materials.
• Maintains a social media presence, keeping tabs on important indicators, including reach, engagement rates, and followers.
• Monitor all kinds of Competition like price changes, acquisitions, and new products and their features.
• Design branding, positioning, and pricing strategies.
• Analyze marketing metrics and create detailed reports.

Preferred Profile & Core Competencies:

• An MBA in Marketing, Communications, or a related discipline, with 12+ years of progressive experience in related industry.
• Proven track record of developing and executing successful marketing strategies.
• Strong leadership and team player/management skills.
• Excellent communication and interpersonal skills.
• Creative thinker with a strategic mindset.
• Experience in budget management and resource allocation.
• High level of integrity and professionalism.

Location:

• Bengaluru, Karnataka