Head of Marketing: INR 30 LPA + ESOPs

Position: Head of Marketing

Location: Hyderabad, India

Department: Marketing

Reports to: Chief Executive Officer (CEO)

Employment Type: Full-Time

About the Company:

Our client is a Hyderabad-based EV startup charging ahead to redefine urban mobility in India. As we prepare for product launch and scaling, we're looking for a marketing leader who can build our brand narrative and drive market conquest.

Position Overview:

The Head of Marketing will be the architect of brand and the driver of demand. This role requires a unique blend of strategic thinking and hands-on execution to build brand love, generate qualified leads, and create a category-defining presence for our EV products and ecosystem.

You will own the entire marketing mix, from digital to experiential, and build a high-performance team to support rapid growth.

Key Responsibilities:

a) Strategy & Leadership

- Develop and execute the end-to-end marketing strategy aligned with business goals (awareness, launch, demand, retention)

- Build, mentor, and lead a multidisciplinary marketing team (digital, content, brand, performance, PR/communications)

- Define and manage the annual marketing budget, ensuring optimal ROI across all channels

- Establish KPIs, analytics frameworks, and reporting systems to measure and optimize campaign performance

b) Brand Building & Launch Management

- Craft a compelling, distinctive brand identity, positioning, and narrative that resonates with Indian consumers and B2B partners

- Lead the go-to-market (GTM) strategy and launch campaign for new products and variants

- Develop a strong visual and verbal identity across all touchpoints

- Build and manage strategic partnerships (influencers, media, sustainability advocates, industry bodies)

c) Demand & Growth Marketing

- Own the customer acquisition funnel - from top-of-funnel awareness to purchase conversion

- Design and execute multi-channel campaigns across digital (SEO/SEM, social media, video, email), performance marketing, and traditional channels

- Build and optimize the website as the central conversion hub

- Develop and manage CRM/lifecycle marketing strategies for lead nurturing and customer retention

d) Content & Communications

- Oversee the creation of high-impact content (video, blogs, reviews, testimonials) that educates and inspires about EV adoption

- Lead PR and communications strategy to build thought leadership and secure high-value media coverage

- Manage crisis communication and protect brand reputation.

e) Local & Community Marketing

- Develop hyper-local marketing strategies for Hyderabad and other launch cities, including community events, test rides, and experiential activations

- Build and engage a community of early adopters, advocates, and EV enthusiasts.

- Collaborate with the Sales and Retail teams to ensure seamless customer journey from marketing to purchase

Qualifications & Experience:

- 5+ years of marketing experience with at least 2 years in a leadership role

- Proven track record of building brands and driving growth for consumer products, automotive, durables, or tech hardware in India

- Hands-on experience in launching new products and managing full-funnel marketing campaigns

- Deep expertise in digital marketing, performance marketing, and marketing analytics

- Strong creative and analytical abilities with experience managing agencies and budgets

- Exceptional storytelling, communication, and presentation skills

- Based in or willing to relocate to Hyderabad

Good-to-Have:

- Experience in EV, automotive, or mobility sectors

- Understanding of the manufacturing/retail marketing cycle for high-consideration products

- Experience with both B2C and B2B marketing (e.g, fleet partnerships).

- Network within automotive/media/sustainability circles in India

- Passion for sustainability, technology, and the future of mobility