Head of Marketing

The Head of Marketing will lead and elevate the hospital groups marketing, branding, communications, digital initiatives, corporate partnerships, and community engagement. This senior leadership role requires a strategic thinker with deep healthcare marketing experience who can drive brand visibility, patient acquisition, revenue growth, and meaningful outreach across multiple channels.

Key Responsibilities

1. Strategic Marketing Leadership

• Develop and implement a comprehensive marketing strategy aligned with business goals, service line priorities, and patient engagement objectives.
• Define short-term and long-term marketing goals and KPIs, ensuring measurable impact.
• Coordinate national and unit-level brand initiatives for consistency and growth.

2. Brand Management & Positioning

• Strengthen the hospitals brand image as a trusted leader in healthcare services.
• Ensure consistent application of brand guidelines across all touchpoints online, offline, and external communications.

3. Digital & Integrated Marketing

• Own digital marketing strategy including SEO, SEM, social media, content marketing, and online campaigns.
• Monitor digital trends, patient behavior insights, and competitive activity to optimize campaign performance.

4. Public Relations & Communications

• Lead PR and media engagement to enhance brand visibility and reputation.
• Develop communication plans for internal audiences, stakeholders, and external communities.

5. Market Research & Analytics

• Conduct ongoing market analysis, competitor tracking, and patient/consumer research to inform marketing plans.
• Use insights to measure and optimize campaign effectiveness and return on marketing investment (ROMI).

6. Business Development & Strategic Partnerships

• Identify and cultivate key partnerships with corporates, TPAs, insurers, and referral networks.
• Collaborate with sales, business development, and clinical teams to support cross-functional growth objectives.

7. Team Leadership & Talent Development

• Lead, mentor, and develop the marketing team, ensuring alignment with strategic priorities.
• Promote a performance-driven culture with clear objectives, feedback, and professional growth opportunities.

8. Events & Outreach

• Plan and execute marketing events, health awareness programs, seminars, and community initiatives to boost engagement and patient loyalty.

Qualifications & Experience

Education:

• Bachelors or Masters degree in Marketing, Business Administration, Communications, or related discipline.

Experience:

• 10+ years of progressive marketing experience, preferably in healthcare or hospital marketing.
• Proven leadership experience with a strong track record of building and executing impactful marketing strategies.

Skills & Competencies:

• Strategic planning and business acumen
• Digital marketing expertise (SEO, SEM, social media, analytics)
• Excellent communication, presentation, and interpersonal skills
• Strong analytical capabilities and data-driven decision making
• Team leadership and stakeholder management