Head of Marketing

Key Responsibilities

1. Public Relations (PR) & Corporate Communication Real Estate Focus

• Develop and implement PR strategies to enhance brand credibility and visibility in the real estate sector.
• Build and maintain relationships with media houses, industry influencers, and PR agencies.
• Manage project launches and corporate announcements.
• Handle crisis communication and reputation management related to projects, customers, or brand issues.

2. Social Media Strategy & Brand Engagement

• Lead social media strategy across platforms like LinkedIn, Instagram, Facebook, YouTube, and X (Twitter).
• Oversee content planning related to real estate projects, site progress, possession updates, customer testimonials, and brand campaigns.
• Ensure consistency in brand tone, messaging, and visuals across all platforms.
• Monitor engagement, performance analytics, and optimize strategies to increase reach and leads.
• Stay updated on real estate trends, competitor activities, and social media innovations.

3. Digital Marketing & Performance Marketing

• Drive digital marketing initiatives including SEO, SEM, performance marketing, and website optimization.
• Work closely with digital agencies to improve campaign performance, lead quality, and conversion rates.
• Track analytics and prepare performance reports for management on lead generation, cost per lead, and ROI.

4. Graphic Designing & Creative Leadership

• Lead the graphic design team to create high-quality creatives for real estate projects.
• Ensure creatives align with brand guidelines and project positioning (luxury, premium, affordable, etc.).
• Oversee designs for brochures, hoardings, social media posts, digital ads, project presentations, and site branding.
• Collaborate with marketing and sales teams to visually represent project USPs effectively.
• Maintain strong visual aesthetics that reflect the brands identity and positioning.

5. Collaboration & Team Leadership

• Manage and mentor the PR, social media, Digital, and Graphic Design teams.
• Work closely with Sales teams to align campaigns with business objectives.
• Coordinate with external agencies, media partners, and vendors.
• Foster innovation, creativity, and efficiency within the team.

Qualifications & Experience

• 812 years of experience in PR, Social Media, Digital Marketing, and Branding (preferably in Real Estate)
• Prior experience in leading teams in real estate marketing is highly preferred