Head of Marketing

Company: Vijya Fintech

Location: Mumbai (On-site)

Job Type: Full-time

Experience: 6+ Years

Key Responsibilities:

Brand Strategy & Positioning

Develop and execute a comprehensive marketing strategy that establishes Vijya Fintech as the go-to platform for financial intermediaries. Ensure consistent brand messaging and positioning across all channels and touchpoints.

Content Development & Thought Leadership

Create compelling content, including articles, whitepapers, case studies, blog posts, and social media content that showcases our expertise and resonates with our target audience of MFDs, RIAs, and wealth managers.

Public Relations & Media Management

Drive and manage the PR agency to build relationships with key media outlets, journalists, and industry influencers. Oversee the development of press releases, media statements, and talking points. Ensure the agency delivers favourable press coverage to enhance brand visibility in the fintech and financial services space.

Digital Marketing & Lead Generation

Own the entire digital marketing funnel, including SEO/SEM, email marketing, social media marketing, and performance marketing campaigns. Drive qualified lead generation and optimise conversion rates.

Product Marketing

Collaborate with the product team to develop go-to-market strategies for new features and product launches. Create product collateral, demo materials, and sales enablement content.

Analytics & Reporting

Define, track, and report on key marketing metrics. Use data-driven insights to optimise campaigns, measure ROI, and present performance dashboards to leadership.

Stakeholder Coordination

Work closely with sales, product, and leadership teams to align marketing initiatives with business objectives. Manage external agencies and vendors as needed.

Who You Are

Experience & Background

You have 6+ years of marketing experience, preferably in B2B SaaS, fintech, or financial services. Experience working with wealth management, mutual funds, or investment platforms is a strong plus.

Skills & Competencies

You possess exceptional writing, editing, and communication skills with the ability to simplify complex financial concepts. You are proficient in modern marketing tools and platforms, including CRM, marketing automation, social media management, and analytics.

Mindset & Attributes

You are a strategic thinker who can also roll up your sleeves and execute. You are proactive, organised, and solution-oriented with strong ownership. You thrive in a fast-paced environment and are comfortable managing multiple priorities.

Education

Graduate in any stream; Postgraduate degree in Marketing, Communications, or related fields is preferred.

Why Join Vijya Fintech?

High-Impact Role: You will have the autonomy to shape and scale our marketing function, with direct visibility to the leadership team.

Massive Market Opportunity: The wealth management industry in India is undergoing rapid digital transformation, and you will be at the forefront of this change.

Well-Funded & Growing: Backed by Rs 15 Crore in total funding, we are in an exciting growth phase with ambitious plans ahead.

Experienced Leadership: Work alongside a team with deep industry expertise and over 25 years of experience in the financial services sector.

Ready to make an impact? If you are a passionate marketer who wants to build something meaningful in the fintech space, we would love to hear from you.

Apply now or reach out to us at hiring@vijyafintech.com