Roles & Responsibilities Silver Jewellery Marketing

Develop and implement marketing strategies to increase brand visibility, market share, and sales of silver jewellery.
Plan and execute campaigns for silver collections including daily wear, gifting, festive, product launches, and exhibitions.
Execute 360-degree marketing across digital, social media, influencers, print, outdoor, and in-store branding.
Work closely with sales and merchandising teams and coordinate with agencies and vendors for smooth execution.
Analyze customer preferences, market trends, competitor activity, budgets, and ROI to optimize marketing efforts.
Ensure consistent brand messaging, support retail teams with POS/VM, track performance, and guide teams on product USPs.

Head of Marketing