Head of Marketing

Role Overview

The Head of Marketing will be responsible for building and executing a credible, parent-first marketing and admissions outreach strategy for the school.

This is a leadership role, not a vendor-coordination or creative-only role.

The role exists to ensure:

Strong, consistent student enrolment

Clear articulation of the schools academic philosophy

Professional communication with parents across grades

Ethical, reputation-led growth (not discount-driven marketing)

Key Responsibilities

1. Admissions & Enrolment Strategy

Own annual enrolment targets across grades

Plan and execute admissions campaigns (online + offline)

Improve conversion from enquiry visit admission

Design parent journeys for Open Houses, School Tours, and Counselling Days

Track yield, drop-offs, and parent objections

2. Brand & Parent Communication

Define and maintain a consistent school narrative (academics, values, outcomes)

Oversee all parent-facing communication: website, brochures, emails, social media

Ensure messaging is accurate, ethical, and aligned with CBSE norms

Build trust with discerning parentsavoid gimmicks or false claims

3. Digital Marketing & Lead Management

Oversee digital channels: Google, Meta, website, WhatsApp workflows

Work with internal teams or external agencies for execution

Track CPL, CAC, and lead qualitynot just impressions or reach

Implement CRM or lead-tracking systems where required

4. Community & Local Outreach

Build relationships with feeder preschools, coaching centres, and communities

Plan local events, workshops, seminars, and school showcases

Support alumni and parent-ambassador initiatives

Strengthen word-of-mouth and referral pipelines

5. Team & Vendor Management

Manage internal marketing staff (design, admissions, content)

Select and manage external agencies, vendors, and freelancers

Set clear deliverables, budgets, and timelines

Ensure ROI accountability from all partners

6. Reporting & Leadership Inputs

Present monthly and quarterly enrolment & marketing reports to management

Provide data-backed insights on parent behaviour and market trends

Advise leadership on positioning vs competitor schools

Support long-term growth planning (new grades, sections, campuses)

Candidate Profile

Must-Have

815 years of experience in education marketing, admissions, or consumer services

Prior experience with schools / colleges / education brands strongly preferred

Proven track record of driving enrolments (not just branding)

Comfortable working with school leadership and academic teams

Strong written and verbal communication skills

Ethical, parent-centric mindset

Good to Have

Experience with CBSE / ICSE / IB schools

Experience setting up CRM or admissions workflows

Exposure to both digital and on-ground marketing

Ability to work in structured, compliance-driven environments

Success Metrics (1218 months)

Improved enquiry-to-admission conversion

Stable or growing enrolments across priority grades

Clear, professional brand perception among parents

Reduced dependency on last-minute discounting

Predictable admissions pipeline year-on-year

Important Note** - Candidates only from Chennai who have experience in understanding the demographics and a thorough market understanding of Marketing, Sales & Addmissions of the Chennai School Educational Markets please apply. Tamil Speaking prefered

CTC - 18-20 Lakhs plus incentives & other Benefits

Please contact - David - Human Resources @ 9940639536