Head of Marketing – Customer Growth (Acquisition, Retention & Engagement), Amazon MX Player
Amazon
15 - 17 years
Mumbai
Posted: 14/08/2025
Job Description
Amazon has made a bold move to redefine entertainment in India.
With the acquisition of MX Player, we’ve brought together two of the country’s largest free streaming platforms — Amazon miniTV and MX Player — to launch Amazon MX Player, India’s new destination for premium, free ad
- supported content.
Now reaching over 250 million users monthly, Amazon MX Player is Amazon India’s flagship AVOD (Ad
- supported Video on Demand) service — combining world
- class storytelling, unmatched scale, and innovative monetization.
We've launched some of the biggest shows India has seen — including Aashram, Hip Hop India, Jamnapaar, Half CA and more
- and won national and international awards for our marketing innovation.
We are looking for a seasoned Product Marketing Leader to drive the next phase of our growth.
This high
- impact leadership role will own the end
- to
- end customer lifecycle — from acquisition and activation to engagement and retention.
What You Will Own:
- Drive customer growth strategy across channels
- Lead full
- funnel marketing, balancing brand building with efficiency
- Manage the overall marketing budget and investment priorities
- Drive data
- backed decision
- making through experimentation, analytics, and insights
- Collaborate cross
- functionally with content, product, tech, analytics and monetization teams
- Mentor and grow a high
- performing marketing team
- Help shape product and content investments by bringing the voice of the customer into strategic discussions
- Showcase marketing innovation in external forums
Who You Are:
- A strategic, data
- driven leader with 10–15 years of experience in marketing (preferably in digital media, OTT, online consumer brands, or consumer tech)
- Someone who thrives in ambiguous, fast
- moving environments
- Equally comfortable with hands
- on execution and high
- level strategy
- Passionate about storytelling, entertainment, and the future of digital content
This isn’t just another marketing role.
It’s an opportunity to help shape the future of free entertainment in India — at a scale only few can match.
Key job responsibilities
- Develop and execute comprehensive marketing strategies to drive user acquisition, engagement, and retention for Amazon MX Player.
- Analyze market trends, user insights, and competitive dynamics to identify and unlock new growth opportunities.
- Collaborate cross
- functionally with content, product, analytics, and engineering teams to enhance user experience and maximize content impact.
- Manage the full lifecycle of user marketing — including acquisition, onboarding, retention, reactivation, and monetization journeys.
- Drive audience segmentation and personalization strategies to improve message relevance and user outcomes.
- Monitor key performance indicators (KPIs), track campaign effectiveness, and optimize marketing ROI.
- Stay ahead of emerging platforms, tools, and innovations shaping the Indian digital marketing landscape.
- Own content programming calendar to align high
- impact launches with key business priorities and audience interest.
- Lead viewership forecasting and support business planning tied to customer and content metrics.
Basic Qualifications
- 10+ years of professional non
- internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross
- functional teams
Preferred Qualifications
- MBA
- Experience in managing marketing budgets
- Experience in working with product and tech teams to drive customer improvements
Our inclusive culture empowers Amazonians to deliver the best results for our customers.
If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how
- we
- hire/accommodations for more information.
If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
About Company
Amazon is a multinational technology and e-commerce company founded by Jeff Bezos in 1994. Initially focused on selling books online, it quickly expanded into a broad range of products and services, including electronics, cloud computing (via Amazon Web Services), streaming, and artificial intelligence. Amazon has revolutionized online shopping with fast delivery, personalized recommendations, and a subscription service called Amazon Prime. It is one of the world's largest and most valuable companies, with a significant impact on retail, technology, and logistics.
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