Head of Marketing

Marketing Head (Growth & Brand)

Company:Certum Ventures Pvt Ltd

Role Type:Leadership Startup Growth Role

Location:Flexible

About Certum Ventures Pvt Ltd

Certum Ventures Pvt Ltd is amulti-product, multi-domain venture building companyworking across diverse sectors. We build and scale products that solve real-world problems and require strongmarket positioning, demand generation, and brand credibility.

We are looking for aMarketing Head who thinks like a growth architect, not just a campaign manager.

If you believe marketing is aboutcreating demand, building trust, and scaling growth systems, this role is for you.

Role Mission

Your mission is simple but challenging:

Build a marketing engine that consistently expands reach, generates qualified leads, and builds strong brands for multiple products.

You will design and executeboth digital and on-ground marketing strategies, guided by strong marketing fundamentals such asSegmentation, Targeting, Positioning (STP) and Marketing Mix frameworks as articulated by Philip Kotler.

What You Will Own

1. Growth Strategy

You will design thecomplete marketing growth architecturefor the company.

This includes:

• Market segmentation and targeting
• Product positioning
• Customer acquisition strategy
• Lead generation systems
• Brand credibility building

2. Lead Generation Engine

Your success will be measured byconsistent lead flow and market reach.

You will build scalable channels including:

• Digital campaigns
• Content marketing
• SEO / paid advertising
• Strategic partnerships
• Offline events & business networking

The objective ispredictable demand generation across multiple products.

3. Brand Building

You will help position Certum Ventures and its products ascredible, trusted brandsin their respective domains.

Responsibilities include:

• Creating strong brand narratives
• Designing communication frameworks
• Managing digital brand presence
• Establishing thought leadership in relevant sectors

Startup brand-building experience will be a strong advantage.

4. Customer Intelligence

Great marketing comes from understanding the customer.

You will regularly:

• Meet customers and channel partners
• Collect real market feedback
• Evaluate campaign impact
• Translate insights into marketing improvements

5. Build & Train the Marketing Team

You will build and mentor ahigh-performance marketing and sales support team.

This includes:

• Training team members on marketing fundamentals
• Improving sales pitch quality
• Creating structured marketing processes
• Ensuring accountability through measurable outcomes

What Success Looks Like (Key Performance Indicators)

Growth KPIs

• Consistentmonthly qualified lead generation
• Expansion ofmarket reach across target segments
• Improvedcustomer acquisition efficiency

Brand KPIs

• Strong improvement inbrand recall and digital presence
• Growth inorganic traffic, social engagement, and inbound inquiries

Revenue Support KPIs

• Marketing-attributedsales pipeline growth
• Improvedlead-to-customer conversion rate

Strategic KPIs

• Successful launch and positioning ofnew products
• Entry intonew customer segments or markets

Leadership KPIs

• High-performingmarketing and sales support team
• Efficient campaign execution withinplanned budgets

Ideal Candidate Profile

You may be a strong fit if you:

• Understandmarketing as a strategic business function, not just advertising.
• Have a deep grasp ofmarketing frameworks.
• Have builtlead generation systems or marketing funnels.
• Have experience instartup brand building or scaling early-stage products.
• Are comfortable operating in amulti-product environment.

Experience & Skills

Experience

• 5+ years in marketing strategy, growth, or brand leadership roles

Core Skills

• Strategic marketing planning
• Digital marketing & growth strategy
• Brand development
• Customer research
• Marketing analytics
• Team leadership & training

Personal Traits We Value

• Self-driven and entrepreneurial
• Strategic thinker with strong execution capability
• Curious about markets and customer psychology
• Highly accountable for outcomes
• Comfortable building systems from scratch

Why Join Certum Ventures

This is not a routine corporate marketing role.

You will have the opportunity to:

• Buildmarketing architecture from the ground up
• Work acrossmultiple industries and product lines
• Directly influencebusiness growth and brand creation
• Lead marketing strategy at thecore of the company