Head of Marketing

Job Title: Head of Marketing

Location: HSR Layout, Bengaluru

Department: Marketing Team

Employment Type: Full-Time

About archVi

archVi is a pioneer in PropTech visualization , creating cutting-edge 3D renders, walkthrough videos, and immersive experiences for Indias top real estate developers.

We combine architecture, design, and storytelling to transform how properties are visualized and experienced by homebuyers.

Trusted by industry leaders like Brigade, Puravankara, Shriram, Sumadhura, Concorde, and more , archVi continues to redefine how design and technology come together in real estate marketing.

Key Responsibilities

B2B Developer-Focused Marketing Strategy

• Create and lead a full-funnel marketing strategy aimed exclusively at real estate developers .
• Position archVi as the premium partner for project visualizations, virtual tours, and presentation tools.
• Build targeted messaging for developers business needs: faster sales, better presentation, customer engagement, and project differentiation.

Lead Generation & Developer Outreach

• Generate qualified leads from developers through digital ads, SEO, email marketing, LinkedIn, industry events, and targeted outreach.
• Develop developer-specific marketing assets (project demo reels, service sheets, before/after showcases, solution videos, ROI presentations).
• Create automated funnels that move developers from awareness demo onboarding.

Content & Product Storytelling for Developers

• Write and oversee content:
• Developer case studies
• Project showcase videos
• Features explaining benefits for developer sales teams
• Developer-focused landing pages
• Clearly communicate how archVi helps developers reduce site visits, shorten sales cycles, and improve customer experience.

Collaboration With Sales & Project Teams

• Work with Sales to align campaigns to developer segments (luxury, mid-segment, plotted, townships).
• Provide marketing support materials to help Sales convert developers faster.
• Support launches of new visualization features, tech upgrades, and project-specific demos.

Market Intelligence & Competitor Tracking

• Track real-estate market trends, project launches, and developer campaigns.
• Research competitor visualization agencies, PropTech players, and tools used by developers.
• Use market insights to refine value propositions for developers.

Brand Building in the Real Estate Ecosystem

• Build archVis presence across real estate developer communities, conferences, exhibitions, and CREDAI events.
• Develop partnerships with real estate consultancies, channel partner networks, and developer groups.

Team Leadership & Budget Ownership

• Build and manage a strong marketing team (digital, design, content).
• Own the marketing budget and ensure strong ROI from campaigns targeted at developers.

Required Qualifications

• 610+ years of marketing experience, with significant exposure to real estate, PropTech, or B2B marketing .
• Proven ability to market to real estate developers (commercial, residential, luxury, plotted, or mixed-use).
• Strong knowledge of digital marketing, B2B funnels, and high-value lead generation.
• Excellent storytelling skills for explaining visual/tech solutions to non-technical real estate clients.
• Experience working with sales teams that handle B2B developer accounts.
• Ability to manage teams, agencies, and multiple marketing channels simultaneously.

Preferred Qualifications

• Experience in PropTech, real estate marketing agencies, visualization studios, or developer-side marketing.
• Understanding of developer buying cycles, project marketing budgets, and sales processes.
• Connections within the real estate ecosystem (CREDAI, developer networks, channel partners).
• Experience working on marketing for real estate project launches or branding campaigns.

How to Apply

Send your portfolio and resume to

Location: HSR Layout, Bengaluru