Head of Marketing (Agency experience must)

Company Description

Vitalpro Consumer is a dynamic force in Indias hospitality sector, known for its innovative approach to the food and beverage industry. Home to iconic brands such as Saffron & Mishri, which delivers a modern twist on traditional Indian sweets, and 224 Craftery, blending global chocolate-making traditions with Indian flavors, the company is setting new standards in culinary excellence. Vitalpro focuses on creating unforgettable experiences that harmonize tradition with modernity, elevating Indias food culture. With cutting-edge technology, precision marketing, and personalized engagement, Vitalpro is transforming Indias food and beverage landscape. The company values the growth and development of its people, offering a career journey that is as transformative as it is fulfilling.

Role Description

This is a full-time, on-site role for a Head of Marketing at Vitalpro Consumer Pvt Ltd, based in Mumbai. The role involves leading the marketing team to create and implement strategic marketing plans, overseeing marketing management initiatives, and driving brand growth and awareness for all company brands. Other responsibilities include conducting market research and analysis, coordinating public relations efforts, and collaborating with sales teams to align marketing campaigns with business objectives. The Head of Marketing will play an integral role in elevating the companys presence in the culinary industry.

Qualifications

• Expertise in Market Planning and Marketing Management to design and execute successful marketing strategies.
• Proficiency in Market Research to gather insights, analyze trends, and identify growth opportunities.
• Strong skills in Public Relations to build and maintain a positive brand image and manage effective communications.
• Understanding of Sales processes to align marketing efforts with revenue generation goals.
• Experience in leadership roles to manage and inspire teams effectively.
• Strong communication and collaboration skills to work cross-functionally.
• Proven track record of success in the marketing domain, with prior agency experience being a must.
• Bachelors or Masters degree in Marketing, Business Administration, or a related field is preferred.