Head of Innovation
Straive
5 - 10 years
Hyderabad
Posted: 24/12/2025
Job Description
About the Role
We are looking for a Senior Media Solutions Consultant who deeply understands how television, news, sports, and streaming businesses operate end-to-end from content acquisition and programming to scheduling, promos, playout, compliance, and performance measurement .
In this role, you will directly support the AI strategy build and execution across the global media ecosystem, designing and deploying GenAI-powered workflows that enhance speed, quality, and decision-making. You will work with senior business, product, and technology leaders to identify high-impact use cases, shape AI adoption roadmaps, and enable measurable transformation across broadcast and digital operations
What You Will Do
1. Own Media AI Innovation Agenda
- Lead the identification and prioritization of AI and GenAI innovation opportunities across GEC, broadcast, and OTT workflows.
- Continuously scan media, technology, and AI trends and translate them into concrete innovation themes and initiatives.
- Shape multi-quarter AI innovation roadmaps aligned to business priorities and operational realities.
2. Client Discovery & Advisory
- Lead discovery sessions across TV channels, news, sports, and streaming teams to identify AI and GenAI opportunities in content, marketing, and operations.
- Identify bottlenecks and inefficiencies, and define GenAI-led automation opportunities with clear business value (time saved, quality uplift, revenue impact).
- Define business cases, success metrics, and value realization frameworks for AI initiatives as part of the enterprise AI strategy.
3. Strategic POVs & Visioning
- Build crisp, executive-ready POVs on GenAI adoption for GEC and channel businesses.
- Develop structured frameworks and strategy documents that link AI initiatives to measurable outcomes (viewership, monetization, cost-to-serve, turnaround times).
- Track industry and technology trends and convert them into actionable recommendations for clients and internal teams.
4. Solution Design
- Design solution blueprints and functional flows for AI-enabled media workflows (e.g., metadata enrichment, promo versioning, standards & practices checks, content insights).
- Translate business problems into GenAI components, prompts/agents, content understanding, metadata automation, compliance checks, routing, and human-in-the-loop review.
- Partner with engineering, data, and product teams to validate feasibility, estimate effort, and guide PoCs and pilots.
5. Pre-Sales, Pitches & Solution Narratives
- Lead solutioning for RFPs, proposals, and client pitches in the media vertical.
- Craft compelling solution narratives and ROI stories that resonate with senior media stakeholders.
- Work with delivery and product teams to shape re-usable solution accelerators and offerings for global media clients.
6. Domain Leadership & Evangelism
- Bring deep understanding of GEC/channel lifecycles : programming strategy, FPC design, promo operations, marketing, compliance, ratings, and distribution ecosystems.
- Represent the organisation in client workshops, industry forums, and leadership conversations as the go-to SME for Media AI.
- Mentor internal teams on media workflows and help build a strong Media & Entertainment AI capability .
What You Bring
Media & GEC / Channel Expertise (Must-Have)
- 1012+ years in GEC, broadcast, or OTT environments, either working directly or with clients
- Strong grasp of how content moves across editorial, programming, marketing, on-air promotions, broadcast/OTT operations, and technical operations.
- Ability to speak the language of business heads, FPC, GRPs, ratings, slots, campaigns, compliance, content pipelines, etc.
AI & Technology Fluency
- Good understanding of GenAI, LLM concepts, and media-specific AI use cases (content understanding, metadata, compliance, promo/content intelligence, workflows).
- Ability to design AI-enabled workflows and solutions without needing to code , while being comfortable collaborating with architects and engineers.
- Familiarity with metadata automation, content standards/compliance workflows, promo operations, and content/audience insight models .
Consulting & Communication Skills
- Strong structured thinking and storytelling; able to move from a blank sheet to a clear, compelling narrative.
- Experience running discovery workshops, strategy discussions, and transformation programs with senior stakeholders.
- Comfort working with ambiguity and turning loosely defined problems into clear, actionable solution paths and roadmaps.
Nice to Have
- Experience working with major studios, broadcasters, or large digital/GEC networks (India or global).
- Exposure to cloud-based media supply chain and MAM/OTT platforms.
- Prior background in consulting, pre-sales, product strategy, or transformation roles .
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