Role: Head of Growth and GTM
Location-Hyderabad(Hybrid)
CTC - Competitive Salary(Decent hike on current CTC)
Role Mandate
Build and scale multiple high trust demand engines for a premium executive programme. The objective is to reduce reliance on paid ads and sales led closures by creating sustained, authority driven demand. This is a market making and demand orchestration role, not performance marketing.
Key Responsibilities
Own end to end GTM strategy
Shift paid media from volume generation to intent capture
Build authority led demand through founder thought leadership
Activate alumni as peer validators and referral engines
Convert faculty and programme credibility into trust assets
Develop strategic partner led demand initiatives
Enforce cohort selectivity and eligibility based scarcity
Success Metrics
Higher quality, warm and referral led enquiries
Reduced dependency on paid ads for conversions
Stronger lead to conversation quality
Shorter conviction cycles
Improved programme prestige and selectivity
Ideal Candidate
Experience in high ticket B2B, executive education, or consulting GTM
Strong strategic thinking and narrative judgement
Comfortable operating without playbooks
Senior enough to challenge assumptions
Not a Fit If
Pure performance marketing or funnel only background
D2C or discount driven growth experience
Tool first or experiment led mindset

Head of Growth and GTM(Edtech/B2B)

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Job Description

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