Head of Global Marketing

15+ years in Marketing Leadership roles

Bullet is a next-generation microdrama platform backed by Zee Entertainment Enterprises Ltd, built for mobile-first, high-frequency storytelling. We operate at the intersection of content, technology, performance marketing, and brand-building, with a sharp focus on Gen Z and Millennial audiences.

The Head of Marketing will own Bullets end-to-end marketing charter across brand, growth, performance, social, and community . This is a senior leadership role responsible for building Bullet into a culturally relevant, high-recall entertainment brand while driving scalable user acquisition and monetisation in a startup environment.

This role requires a rare balance of creative brand thinking and deep performance discipline , with the ability to operate hands-on when required.

• Build Bullet as a distinct, youth-first entertainment brand in India
• Define and evolve brand voice, positioning, and cultural relevance
• Lead brand campaigns across digital, social, creators, and partnerships
• Ensure consistency across app, content launches, PR, and offline presence

• Own user acquisition, retention, and monetisation funnels
• Deep understanding of paid channels: Meta, Google, YouTube, affiliates, influencer-led performance
• Drive CAC efficiency, cohort performance, and LTV optimisation
• Work closely with product and data teams on experimentation and growth loops

• Build strong social-led distribution across Instagram, YouTube Shorts, and emerging platforms
• Design creator-first amplification strategies for shows and IPs
• Drive virality, trend hijacking, and content-led growth
• Build long-term community and fandom around Bullet shows

• Lead go-to-market strategy for new shows, seasons, and IP launches
• Define launch playbooks for microdrama formats
• Collaborate with content, programming, and Greenlite teams on market-readiness

• Build and lead a high-performance marketing team across performance, brand, social, and partnerships
• Manage agencies, creators, and external partners
• Set clear KPIs, dashboards, and accountability frameworks

• Operate comfortably in a zero-to-one and one-to-scale environment
• Work closely with founders, product, tech, revenue, and content teams
• Balance long-term brand building with short-term growth goals

• 15+ years of experience in marketing leadership roles
• Proven experience in building brands from scratch or scaling brands
• Strong hands-on understanding of performance marketing and analytics
• Deep exposure to digital-first and social-led marketing
• Prior experience in startups or fast-scaling digital businesses
• Comfortable with ambiguity, speed, and experimentation

• Experience in OTT, entertainment, gaming, media, or content platforms
• Exposure to microdrama, short-form video, or youth content ecosystems
• Creator economy and influencer-led growth experience
• Prior P&L or revenue-linked marketing ownership

• Bullet becomes a recognisable, high-recall youth entertainment brand
• Strong, predictable user growth with improving CAC and LTV
• Breakout show launches driven by organic and social momentum
• A high-quality, execution-focused marketing team in place

• Opportunity to build Indias first large-scale microdrama brand
• Backed by Zee, but run with a true startup mindset
• Direct impact on product, content, and business outcomes
• Leadership role with long-term ownership and influence