Head of Fitness

Fitness & Nutrition Revenue Ownership

• Own and drive monthly PT and nutrition revenue targets.
• Ensure strong PT conversion from membership base and cross-sell nutrition packages.
• Monitor PT renewal %, diet plan adoption %, trainer/nutritionist productivity, and revenue per head.
• Design PT packages, nutrition consultations, pricing structures, and performance incentives.

Leadership of Fitness & Nutrition Team

• Recruit, hire, and build a strong bench of certified trainers and nutrition coaches.
• Develop succession planning within the fitness & nutrition team.

Training & Capability Development

• Lead induction and onboarding for all new fitness and nutrition hires.
• Implement continuous upskilling in:
• Program design

Fitness Floor Operations & Standards

• Maintain safety, hygiene, and equipment discipline.
• Ensure zero unattended floor hours.
• Monitor trainer presence, engagement, and professionalism.
• Oversee roster planning and manpower optimization.

Member Experience & Retention

• Personally engage with premium and long-term members.
• Drive measurable member transformations through fitness and nutrition programs.
• Increase PT renewals, nutrition consultation repeats, and long-term retention.
• Handle escalations related to fitness & nutrition services.
• Design fitness challenges, workshops, and nutrition-led events.
• Position fitness & nutrition as core differentiators of the club.

Cross-Functional Collaboration

• Work closely with Sales for PT and nutrition conversions.
• Support Marketing with fitness & nutrition-led campaigns and content.
• Partner with HR on hiring, performance, and culture.
• Contribute to pre-opening strategy for new club launches (if applicable).

Strategy & Innovation

• Introduce new fitness and nutrition formats aligned with global trends.
• Explore technology-enabled fitness and nutrition tracking solutions.