Head of Exports / International Business

HEAD OF EXPORTS / INTERNATIONAL BUSINESS

Location - Delhi

Company Category: Frozen Potato Products / French Fries / Value-Added Frozen Snacks

Position Level: Senior Leadership Global Business

Reporting To: Managing Director / CEO

Role Purpose

The Head of Exports / International Business will lead the global commercial strategy for

the Frozen Potato & Ready-to-Eat (RTE) Snacks category.

This role is responsible for driving:

Mandatory Industry Background

Candidates must have prior working experience in one or more of the following companies:

McCain Foods

HyFun Foods

Iscon Balaji Foods

Falcon / Other leading Frozen Potato manufacturers

Experience specifically in Frozen Potato / French Fries / Frozen Snacks Export Sales is

compulsory.

Experience Profile (Mandatory)

12 15 years of proven experience in Export Sales for Frozen Potatoes / Frozen

Snacks.

Must possess a live and active buyer network across global markets.

Strong understanding of:

o Global demand patterns

o Competitor strategies

o International pricing models

o Import regulations and duty structures

Ability to build new markets and drive sales through distributors, importers, and

HORECA aggregators.

Global Network Requirement

The candidate must already have active buyer relationships in the following regions:

GCC

UAE, Saudi Arabia, Qatar, Oman, Kuwait, Bahrain

MENA

Egypt, Jordan, Morocco, Algeria, Iraq

APAC

Singapore, Malaysia, Indonesia, Thailand, Philippines, Japan, Australia

EU

Germany, France, Italy, Netherlands, Spain, Poland

Africa

South Africa, Kenya, Nigeria, Ghana, Tanzania

The candidate should have:

Buyer email databases

WhatsApp contacts

LinkedIn connections

Strong historical working relationships

Key Accountability Areas

1. P&L & Financial Management

Deliver Export P&L: Revenue, Gross Margin & Mix Optimization

Define pricing architecture (CNF / CIF / FOB) based on duties, freight & FX

2. Market Expansion & GTM Strategy

Develop regional GTM strategies for priority countries

Drive country launches and establish presence in new geographies

3. Channel & Distributor Management

Appoint and manage distributors

Handle high-value negotiations with importers, retailers & HORECA consolidators

4. Category & Competitive Benchmarking

Track competitor pricing, pack strategy & positioning (McCain / HyFun benchmark)

5. Export Operations & Compliance

Ensure full compliance for:

o BRC

o Halal Certification

o Product specifications

o HS Code: 2004.10

Govern COO, COA, BL, Invoice, Packing List & Health Certificates

6. Logistics & Documentation

Engage with:

o CHA

o Forwarders

o Shipping lines

7. Global Representation

Represent the company at international trade shows & category fairs

8. Team Leadership

Build, mentor, and lead a high-performance international sales team

Core Competencies

International B2B commercial leadership

Strong strategic thinking with P&L mindset

High-influence negotiation capability

Metric-driven execution

Category insight & competitive intelligence

Excellent communication & leadership skills

International revenue

Gross margins

Country expansion

Distributor network building

Key account management

Pricing architecture

Export operations excellence

Full P&L governance for the Export Vertical

This is a senior leadership role requiring deep experience within the frozen potato industry

and strong, active relationships with international buyers.

deal Candidate Profile

The ideal candidate is a seasoned international business leader, deeply embedded in the

frozen potato export ecosystem, possessing a strong global buyer network, and capable of

scaling the brand aggressively across continents. The candidate must thrive in a fast-paced,

performance-driven environment and demonstrate strong ownership of the export P&L.