Head of Exhibition Marketing

Role Overview:

The Head of Exhibition Marketing will lead end-to-end marketing strategy, audience acquisition, and brand visibility for Cond Nast Indias two flagship experiential properties: Vogue Wedding Atelier (VWA) and the AD Design Show (ADDS).

This role is responsible for building and executing a targeted outreach strategy aimed at bringing the right audiences to both events:

• VWA: Individuals preparing for marriage, luxury shoppers, and HNI/UHNI audiences.
• ADDS: Design-interested consumers along with the architect and interior designer (AID) community.

The ideal candidate will combine strong strategic thinking with a hands-on approach to digital and offline marketing, audience development, and influencer/ambassador-network building.

Key Responsibilities

Audience Development & Acquisition

• Drive targeted audience growth for VWA and ADDS, ensuring the highest-value attendees are brought to the shows.
• Develop and execute a comprehensive marketing plan to attract the correct TG (target group) for each IP.
• Build, grow, and manage an offline network of ambassadors capable of mobilizing and referring HNI and UHNI attendees.
• Establish and nurture a strong influencer ecosystem across luxury, lifestyle, design, and architecture to amplify event visibility and reach.

Marketing Strategy & Execution

• Own and deliver the full-funnel marketing strategyawareness, engagement, and conversionto maximize attendance quality.
• Lead digital marketing initiatives across social media platforms to effectively reach and engage potential attendees.
• Plan and execute offline marketing initiatives, including OOH, print, and partner integrations, to strengthen event presence.
• Work closely with external agencies to conceptualize and produce compelling creative assets, campaigns, and marketing collaterals for both properties.
• Ensure brand consistency and premium positioning across all touchpoints.

Collaboration & Stakeholder Management

• Partner cross-functionally with editorial, events, partnerships, and sales teams to ensure alignment on objectives and messaging.
• Manage agency partners, ambassadors, influencers, and external collaborators, driving timelines and deliverables with excellence.
• Represent the marketing function in leadership discussions related to event strategy, growth, and audience development.

Required Skills & Qualifications

• Digital marketing expertise, especially social media growth, targeting, and performance-driven campaigns.
• Strong understanding and execution capability in offline marketing (OOH, print, experiential touchpoints).
• Demonstrated ability to build networks and relationships, especially with ambassadors, influencers, and HNI/UHNI communities.
• Proven experience in marketing for luxury, events, exhibitions, or consumer experiential brands is preferred.
• Strong project management skills with the ability to handle multiple campaigns and stakeholders simultaneously.
• Excellent communication, negotiation, and interpersonal skills.
• Strategic thinker with the ability to combine long-term vision with day-to-day execution.

Experience

• 812+ years of experience in marketing, audience development, luxury consumer engagement, or event/exhibition marketing.
• Experience working with premium brands and high-touch consumer categories is a strong advantage.

What Success Looks Like

• Strong qualified audience turnout at VWA and ADDS.
• A powerful network of ambassadors, influencers, and HNIs who consistently support annual editions.
• Highly targeted, impactful marketing campaigns that elevate event equity and attendance quality.
• Increased brand visibility and affinity for both IPs within their core communities.