Head of Ecommerce (Marketplace)

Job Title: E-Commerce Head- Marketplaces

Location: Netaji Subhash Place, Delhi, India

Experience: 8-12 Years

Role Overview

The Head of E-Commerce will lead the digital commerce strategy for Mars Cosmetics, driving revenue growth across D2C platforms, marketplaces, social commerce, and omnichannel retail. This role requires a data-driven leader with strong commercial acumen, deep understanding of beauty consumer behavior, and the ability to build a high-performing digital team.

Key Responsibilities

1. E-Commerce Strategy & Business Growth

• Develop and own the end-to-end e-commerce strategy across D2C, marketplaces (Nykaa, Amazon, Flipkart, etc.), and new digital channels.
• Set revenue targets and create actionable plans to achieve monthly, quarterly, and annual growth goals.
• Identify new digital business opportunities, partnerships, and technology solutions.

2. Marketplace Management

• Drive marketplace P&L including sales planning, inventory forecasting, promotions, and merchandising.
• Manage relationships with category managers and advertising teams across platforms.
• Lead marketplace-specific campaigns and ensure high discoverability and visibility (SEO, ratings, reviews, A+ content).

3. Performance Marketing & Growth

• Collaborate with the digital marketing team on paid campaigns (Meta, Google, affiliate, influencer performance).
• Allocate budgets based on ROI, CAC, LTV, and channel efficiency.
• Monitor analytics dashboards to identify trends and optimize the marketing funnel.

4. Operations & Supply Chain Coordination

• Ensure smooth order fulfillment, returns management, and customer experience across all platforms.
• Work closely with supply chain and warehouse teams on stock availability, forecasts, and demand planning.
• Reduce operational costs by optimizing logistics, packaging, and delivery performance.

5. Brand & Content Collaboration

• Partner with the brand and creative teams to develop product launches, digital assets, content calendars, and storytelling.
• Drive product visibility through enhanced content, video, and influencer-led commerce.

6. Analytics & Reporting

• Build dashboards for sales reports, campaign performance, inventory levels, and customer insights.
• Use data to identify gaps, opportunities, and strategic shifts.
• Present monthly/quarterly business reviews to leadership.

7. Leadership & Team Management

• Build, mentor, and manage a high-performing e-commerce team.
• Work cross-functionally with marketing, supply chain, finance, and product teams.
• Implement SOPs and streamline workflows to improve efficiency.

Key Requirements

Education & Experience

• Bachelors or Masters degree in Business, Marketing, E-Commerce, or related fields.
• 812+ years of experience in e-commerce, with at least 3 years leading a team.
• Experience in beauty, cosmetics, skincare, or FMCG preferred.

Skills & Competencies

• Strong understanding of D2C platforms (Shopify/Magento), marketplace dynamics, and digital growth.
• Expertise in performance marketing, analytics tools (GA4, Shopify Analytics, PowerBI, Looker), and CRM systems.
• Proven ability to drive P&L, manage budgets, and scale e-commerce revenue.
• Strong project management, negotiation, and leadership abilities.
• Creative problem-solver with a consumer-first mindset