Head of Digital Revenue

Job Title: Head of Digital Revenue

About us

HDFC Securities is a premier stockbroking company and a subsidiary of HDFC Bank, one of the worlds largest financial services conglomerates. With a strong focus on technology and innovation, HDFC Securities offers a wide range of investment and trading services to retail and institutional clients, including online trading, investment advisory, and research services, making it a trusted partner for investors in India.

Job Description

We are seeking a dynamic and strategic Head of Digital Revenue to lead and drive our digital revenue initiatives. The ideal candidate will have a strong background in digital business models, revenue generation, and financial services, particularly broking or fintech sectors. This role demands ownership of digital sales channels, monetization strategies, partnerships, and customer acquisition through digital platforms.

Key Responsibilities

• MarTech & Real-Time Monetization: Own and optimize the MarTech stack end-to-end, ensuring seamless integration across analytics, activation, campaign tools, CRM, and customer data platforms. Identify and resolve MarTech issues proactively, enabling realtime monetization, faster golive cycles, and improved customer conversion paths. Build real-time trigger engines to activate crosssell, upsell and retention journeys based on user behavior signals.
• Data, AI & Customer Intelligence: Drive customer segmentation using historical behavior, dynamic insession behavior, and contextual signals to deliver personalized product and revenue interventions. Build and operationalize propensity models, churn models, value-based segmentation, and next-bestaction systems. Collaborate with data science teams to codevelop AI/ML models that improve acquisition efficiency, trading activation, and lifetime value. Champion the creation of a customer Revenue Brain combining analytics, behavioral science, and machine learning.
• Cross-Sell & Personalization Engine: Develop advanced cross-sell and productbundling frameworks across equities, F&O, MF, insurance, deposits, and lending. Implement personalization strategies that adapt to each users lifecycle stage, product interest, probability to transact, and risk profile.
• Continuous Monetization Opportunity Discovery: Build a structured pipeline of revenue ideasincluding new digital products, pricing opportunities, feature monetization, partnerships, and premium offerings. Continuously experiment with incentives, nudges, UI/UX variations, pricing constructs, and recommendation engines to unlock incremental revenue.
• Partnership Management: Build and maintain strategic alliances with fintech partners, digital platforms, and other third parties.
• Team Leadership: Lead and mentor the digital revenue team to achieve KPIs and foster a high-performance culture.
• Compliance & Risk: Ensure all digital revenue initiatives comply with regulatory and legal frameworks specific to broking and financial services.
• Reporting: Provide regular revenue performance reports and forecasts to senior leadership

Required Skills & Experience

• 12+ years of experience in digital revenue management, digital sales, or business development, preferably in financial services, broking, or fintech.
• MarTech & Growth Engineering Skills: Deep expertise in modern MarTech platforms (CDP, CEP, MMP, A/B testing systems, attribution, tagging, event architecture, CRM orchestration). Ability to diagnose and improve funnel analytics, attribution accuracy, event taxonomies, and marketing automation flows.
• Data & AI Proficiency: Strong understanding of data models, feature engineering, and interpreting outputs of AI/ML models.Ability to translate business needs into data science requirements and deploy models into production environments with measurable revenue impact.
• World-Class Digital Revenue Leadership Skills: Ability to run a highvelocity experimentation culture (A/B, multivariate, pricing tests, cohort-driven optimization). Strong command of digital product management and user psychology for revenue design. Advanced understanding of platform ecosystems, APIs, embedded finance, affiliate models, performance marketing, and digital partnerships. Proficiency with global digital growth frameworks such as:

North Star Metrics & Growth Loops

Revenue Flywheels

Customer Lifetime Value models

Conversion Rate Optimization (CRO)

• Ability to manage cross-functional squads (Growth, Product, Data, Engineering) and drive outcomes through influence and velocity.
• Strategic & Business Skills
• Exceptional commercial acumen, with the ability to convert customer insights into revenue outcomes.
• Leadership skills. Ability to drive high performing culture.

Qualifications:

• Bachelors degree in business, Finance, Marketing, or related field. MBA or equivalent is preferred.
• Certification in digital marketing or financial markets is a plus.