Head of Digital Marketing

Lead full-funnel marketplace growth and enterprise programmatic media for a science-driven skincare platform built on encapsulation technology and barrier-first formulation architecture. This role owns the strategy of education-led acquisition, cohort engineering, and high-intent traffic orchestration that drives strong conversion on Amazon and other marketplaces. The focus is not just traffic generation, but building pre-qualified audiences through education funnels and converting them into high-CVR marketplace customers using Amazon DSP, CM360, and DV360.

Core Responsibilities

• Education-Led Cohort Growth (PRIMARY)
• Design education cohort high-intent traffic pipelines before directing users to Amazon
• Build sequential audience journeys using engagement signals such as video retention, saves, dwell time, and repeat engagement
• Develop warm and hot audience ecosystems across Meta, Google, Pinterest, and X
• Implement audience exclusion and qualification strategies to maintain high CVR and efficient CAC

Marketplace Growth Leadership

• Own growth strategy across Amazon, Flipkart, Nykaa, and Quick Commerce channels
• Build high-conversion PDP architecture including hero imagery, A+, Brand Story, and mobile-first optimization
• Improve Listing Quality Score (LQS), organic rank velocity, and search term conversion
• Align external traffic strategy with marketplace algorithms to protect organic ranking signals

Amazon DSP & Retail Media

• Architect structured Amazon PPC and DSP frameworks aligned with cohort-based audience signals
• Deploy DSP for retargeting, audience expansion, and high-intent traffic orchestration
• Control TACOS, Incremental ROAS, and New-to-Brand acquisition efficiency
• Implement day-parting strategies, bid automation, and budget pacing

Programmatic Media Leadership CM360 & DV360

• Manage cross-channel attribution, tracking, and audience orchestration using CM360
• Deploy DV360 for YouTube, display, and programmatic retargeting aligned to education funnels
• Integrate Meta and Google cohorts into DV360 strategies for full-funnel growth
• Execute incrementality testing, view-through attribution, and assisted conversion modelling

High-Intent Traffic Architecture

• Build engagement-based audience qualification models using retention %, scroll depth, and interaction signals
• Create traf
• fic temperature frameworks (Cold / Warm / Hot / Conversion-ready)
• Drive pre-qualified traffic to Amazon designed to maximise CVR and minimise wasted spend

Education Funnel & Creative Intelligence

• Translate encapsulation science and dermatology-style education into high-performing media strategies
• Develop sequential creatives aligned with education depth and audience maturity
• Ensure compliance with skincare claim guidelines across platforms

Analytics & Growth Intelligence

• Build executive dashboards covering CVR, CAC, ROAS, TACOS, rank velocity, retention, and cohort performance
• Analyze funnel behaviour including assisted conversions, dwell time, and repeat purchase patterns
• Drive structured experimentation frameworks to continuously improve conversion efficiency\

Required Experience

• Minimum 6+ years in performance marketing, programmatic media, or marketplace growth
• Proven hands-on experience with Amazon DSP, CM360, and DV360
• Experience building education-led cohort funnels and high-intent audience pipelines
• Deep Amazon ecosystem expertise including ranking signals and PPC architecture
• Advanced understanding of attribution modelling and cross-channel audience strategy
• Strong analytical mindset with data-driven decision making
• Hands-on experience with CDPs or first-party audience systems
• Experience implementing server-side tracking and signal reinforcement

First-Party Data, Identity & Signal Architecture

• Segment CDP (identity resolution, cohort engineering, first-party memory)
• Segment Web SDK & Server-Side SDK
• GTM Server-Side (signal hardening, data loss prevention)
• Consent & tag governance platforms (e.g., Ensighten or equivalent)

Tools & Technology Stack

• Amazon DSP
• CM360 (Campaign Manager 360)
• DV360 (Display & Video 360)
• Helium 10 / Amazon Brand Analytics
• Meta Ads Manager
• Google Ads + GA4
• Looker Studio / Advanced Excel
• Twilio, Ensighten/CHEQ
• Social media management tools such as Sprouts Social

Application Requirements

• Minimum 6+ years verified experience
• Case studies showing Amazon DSP, CM360, or DV360 execution
• Examples of education-led cohort funnels or high-intent audience strategies
• Performance dashboards demonstrating CVR or ROAS improvements