Head of Digital Marketing

JOB TITLE: HEAD : DEMAND GENERATION AND DIGITAL MARKETING

LOCATION: India / Hybrid

DEPARTMENT: Marketing

REPORTS TO: Chief Marketing Officer

EXPERIENCE: 12 to 15 Years

Role Mandate: Own Clarion's full-funnel digital growth engine:

• Awareness Digital -driven Engagement MQL SQL Pipeline Velocity Revenue Impact
• Single-point accountability for performance, conversion, CAC, and marketing-sourced pipeline.
• Results-first. Revenue-focused. Data-led.

What You Own

• Demand Generation & Campaign Architecture
• Drive quarterly integrated campaigns (email paid landing SDR retargeting)
• ICP segmentation (industry, geo, tech stack, buyer intent)
• Lead nurture journeys & scoring
• MQL SQL conversion and velocity improvement
• Weekly SDR & sales alignment

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Performance Marketing

• Own SEO, Google Ads, LinkedIn Ads, retargeting
• Budget optimization (CAC, ROAS, pipeline contribution)
• Always-on experimentation (ads, creatives, offers, audiences)

SEO & Content-Led Growth

• Technical & on-page SEO strategy aligned to buying intent
• Keyword & topic clusters for vertical-led pipeline growth
• Campaign-driven content (whitepapers, case studies, landing pages)
• Partner with content team for thought leadership & demand capture

CRO & Website Performance

• Landing pages, UX flows, form optimization
• A/B testing & funnel drop-off reduction
• Improve session lead demo conversions

Marketing Ops & AI Innovation

• HubSpot workflows, scoring, attribution & reporting
• Funnel dashboards & performance analytics
• Leverage AI for targeting, personalization, creative testing & automation
• Manage agencies with clear KPIs & ROI benchmarks

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Success Metrics

• Predictable MQL SQL conversion
• Improved pipeline velocity
• Lower CAC, higher marketing-sourced revenue
• Measurable ROI across search, PPC, paid social & organic
• Clean, board-ready attribution dashboards

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Skills Required

• Full-funnel growth & campaign expertise
• Advanced analytical mindset (CAC, ROAS, attribution, velocity)
• SEO strategy & content-led pipeline understanding
• HubSpot marketing automation proficiency
• Sales alignment & SDR collaboration capability
• Agency & vendor management
• AI-first experimentation mindset

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Education

• Bachelor's degree in Marketing, Business, Engineering or related field
• MBA or Digital Marketing certification preferred
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WHY JOIN CLARION TECHNOLOGIES

• Opportunity to build a world-class digital revenue engine.
• High-visibility role with executive leadership exposure.
• Ownership of strategic growth charter.
• Access to cutting-edge marketing technology and AI tools.