Head of Digital Marketing

Job Title: Head Digital Marketing

Location: Hyderabad

Reports To: Chief Executive Officer / Chief Technology Officer

Department: Marketing

Job Type: Full-Time

Position overview::

We are looking for a dynamic and strategic Head of Digital Marketing to lead the organizations digital marketing vision, strategy, and execution. This leadership role will be responsible for building a strong digital presence, driving online customer acquisition, enhancing brand visibility, and enabling revenue growth through integrated digital marketing initiatives.

The ideal candidate will bring 1015 years of progressive marketing experience, with deep expertise in digital marketing strategy, performance marketing, marketing analytics, and AI-driven marketing technologies. The role requires a leader who can translate business objectives into impactful digital marketing programs while fostering innovation, data-driven decision-making, and operational excellence.

The Head of Digital Marketing will work closely with executive leadership and cross-functional teams including Sales, Product, and Data teams to ensure digital marketing initiatives effectively support business growth, lead generation, and market expansion.

Key Responsibilities::

Digital Marketing Strategy & Growth:

Develop and lead the organizations overall digital marketing strategy aligned with business objectives. Drive initiatives that strengthen digital brand presence, increase website traffic, generate qualified leads, and support revenue growth.

Digital Brand Presence & Online Visibility:

Strengthen the organizations digital brand identity and online visibility across platforms including websites, social media channels, search engines, and digital media channels to enhance brand awareness and engagement.

Performance Marketing & Demand Generation:

Lead and optimize performance marketing initiatives including SEO, SEM, paid media campaigns, display advertising, social media marketing, and lead generation programs to drive measurable business outcomes.

Content & Digital Engagement Strategy:

Oversee the development of content marketing strategies across digital channels including websites, blogs, social platforms, email campaigns, and digital communities to enhance customer engagement and brand storytelling.

AI-Driven Marketing & Marketing Technology:

Leverage AI-powered tools, marketing automation platforms, and MarTech solutions to improve campaign targeting, customer segmentation, personalization, and marketing performance. Continuously explore emerging technologies to enhance digital marketing efficiency and scalability.

Go-To-Market Digital Strategy:

Partner with product and business teams to design and execute digital go-to-market strategies for new products, services, and campaigns.

Cross-Functional Collaboration:

Collaborate closely with Sales, Product, Customer Success, and Data teams to align digital marketing strategies with business priorities. Ensure digital initiatives support pipeline development, customer acquisition, and improved digital customer experience.

Team Leadership & Capability Building:

Build and lead a high-performing digital marketing team across areas such as performance marketing, SEO, content, marketing automation, and digital analytics. Foster a culture of innovation, experimentation, and continuous improvement.

Marketing Analytics & Performance Optimization:

Define digital marketing KPIs and implement measurement frameworks to track campaign performance, website analytics, customer journeys, and ROI. Use advanced analytics and AI-driven insights to continuously optimize campaigns and marketing investments.

Innovation & Digital Trends:

Stay ahead of digital marketing trends, emerging technologies, and evolving online consumer behavior. Identify new digital channels, tools, and strategies to maintain a competitive advantage.

Qualification:

Education:

MBA in Marketing, Business Administration, or related discipline preferably from Tier 1 or Tier 2 institutions. Candidates with a Bachelors in Mechanical Engineering & Masters in Marketing will be an added advantage.

Experience:

Minimum 1015 years of experience in digital marketing, with at least 5+ years in a leadership role managing digital marketing strategy and teams. Hands-on experience with AI-enabled marketing tools, marketing automation platforms, and digital analytics tools is highly desirable.

Skills::

• Strategic digital marketing leadership and planning
• Expertise in performance marketing, SEO, SEM, social media marketing, and digital campaigns
• Experience leveraging AI tools for marketing automation, analytics, and personalization
• Strong digital brand building and online customer acquisition strategies
• Proven ability to drive digital demand generation and revenue growth
• Strong leadership, stakeholder management, and communication skills
• Expertise in digital analytics, campaign optimization, and data-driven decision-making

Knowledge::

• Strong understanding of AI technologies in digital marketing, including predictive analytics, marketing automation, and personalization engines
• Familiarity with MarTech platforms, marketing automation tools, CRM integrations, and analytics platforms
• Knowledge of digital consumer behavior, customer journey mapping, and digital growth strategies

Personal Attributes::

• Strategic thinker with strong digital business acumen
• Innovative and forward-looking mindset
• Strong leadership presence and decision-making ability
• Ability to manage complexity and drive results in a fast-paced environment
• Highly collaborative with the ability to influence cross-functional teams