Head of Digital Marketing

Position: Digital Marketing Head

Location: Sector 90, Noida

Experience Required: 10+ years in digital marketing, including 45 years in a leadership role

About the Role

We are seeking a dynamic and experienced Digital Marketing Head to lead our digital initiatives and drive business growth across all online channels. The ideal candidate will have strong leadership skills, hands-on experience in multiple areas of digital marketing, and the ability to manage a large, diverse team including SEO, SMO, PPC, ORM, Content, and Design professionals. This role demands a blend of technical expertise, strategic vision, people management, and client communication skills.

Key Responsibilities

Leadership & Strategy

Define and implement a comprehensive digital marketing strategy aligned with company objectives.

Lead, mentor, and inspire a large team (SEO, SMO, PPC, ORM, Content Writers, Graphic Designers, etc.).

Collaborate with senior management to align digital marketing with overall business goals.

Foster a culture of innovation, performance, and accountability within the team.

Client & Stakeholder Management

Act as the key point of contact for client communication, ensuring clarity, transparency, and satisfaction.

Build strong client relationships by understanding business needs and tailoring digital strategies accordingly.

Present customized campaign reports, performance insights, and growth opportunities to clients and leadership.

Campaign Planning & Execution

Oversee and guide the execution of digital campaigns across SEO, SEM/PPC, Social Media, ORM, and Content Marketing.

Monitor campaign performance, ensuring delivery of measurable results (KPIs, ROI, conversions). Continuously optimize strategies using data-driven insights and industry best practices.

Analytics & Reporting

Develop and deliver customized digital marketing reports covering all aspects of campaigns.

Analyze data from multiple platforms (Google Analytics, GA4, Ads Manager, GSC, etc.) to derive actionable insights.

Establish benchmarks, monitor performance, and implement corrective actions for underperforming campaigns.

Team & People Management

Manage, coach, and evaluate senior team members, ensuring professional growth and performance excellence.

Handle resource planning, workload distribution, and performance reviews.

Encourage collaboration, creativity, and continuous learning across the team.

Key Skills & Qualifications

Strong expertise across all digital marketing channels: SEO, SEM/PPC, Social Media, ORM, Content, Email, and Analytics.

Demonstrated ability to lead cross-functional teams and manage senior-level professionals.

Excellent communication, presentation, and interpersonal skills.

Strong analytical skills with proficiency in tools like Google Analytics, GA4, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, etc.

Proven experience in strategic planning, client communication, and customized reporting.

Ability to balance technical knowledge with managerial leadership.

Interested candidates may share their updated resume at varun.garg@appsquadz.com or contact 8447702224 for further details.