Head of Digital Growth (AU Market) – Build & Lead Performance Marketing Team (Kolkata

About the Role

Were building an in-house digital growth engine to scale lead generation for our Australian energy upgrades business (air conditioning, heat pumps, batteries). Were looking for a hands-on Head of Digital Growth who will build and lead a small performance marketing team and own results across SEO, Google Ads, Meta Ads, website conversion and creative.

This is not a social media role. You will be accountable to cost per qualified lead, bookings, and installs.

What Youll Do

• Own performance across SEO, Google Ads & Meta Ads
• Build and manage a small in-house team and freelancers (SEO, design, dev)
• Set the growth roadmap and run weekly experiments
• Own landing pages, CRO and conversion tracking
• Work closely with sales/ops to improve lead quality
• Report weekly on CPL, bookings, installs and ROI
• Scale budget and channels once ROI is proven

What Were Looking For

• 36+ years in performance marketing / growth
• Proven lead-gen results for service businesses (not just e-commerce)
• Strong Google Ads experience; solid Meta Ads & SEO understanding
• Comfortable hiring and leading a small team
• Data-driven (CPL/CPA focus, not vanity metrics)
• Hands-on builder mindset

Strongly Preferred

• Experience running performance marketing campaigns for Australia-based clients (Sydney/Melbourne or national)
• Familiarity with AU consumer behaviour and local services funnels

Application Requirement

Please include one example of a lead-generation campaign for a service business youve managed, including CPL/CPA and conversion outcomes. Applications without this will not be considered.

What We Offer

• Ownership to build and run the growth engine from scratch
• Real impact on revenue and scale
• Competitive salary + performance bonus
• Clear growth path as the team expands