Head of Design – Clean Beauty Brand- Upto 24 LPA

Were looking for a Head of Design to own the brands visual and creative identity translating strategy into design systems, campaigns, packaging, and digital experiences that are cohesive, high-performing, and built for scale.

Youll lead and mentor the design team, work closely with Marketing & Growth leadership, and ensure every creative output from Instagram posts to packaging to UI ladders back to brand and business goals.

Key Responsibilities

1. Brand Stewardship & Visual Identity

• Guard and evolve brand guidelines for aesthetic consistency, accessibility, and relevance.
• Create scalable visual systems across digital, packaging, and retail.
• Collaborate with marketing and content to maintain a clear communication hierarchy across all creatives.

2. Design Leadership & Team Management

• Lead and mentor designers, editors, and future hires; foster ownership, speed, and quality.
• Build workflows for efficient asset production without compromising creativity.
• Balance creative exploration with structured delegation and review systems.

3. Marketing & Performance Design

• Translate marketing objectives (TOFU / MOFU / BOFU) into distinct design directions for each stage of the funnel.
• Build templates and systems for social, ads, website, and CRM assets to ensure consistency at scale.
• Partner with Marketing to ensure design drives measurable outcomes CTR, engagement, conversion.

4. Product, Packaging & UX

• Lead design for new product packaging and rebranding initiatives.
• Ensure packaging communicates both brand identity and functional clarity.
• Oversee UI/UX for website and digital experiences in collaboration with developers.

5. Strategic Collaboration

• Act as the creative bridge between marketing, product, and consumer insight.
• Present design concepts with rationale linking aesthetic decisions to consumer behaviour and brand KPIs.
• Stay ahead of design, sustainability, and beauty-industry trends to keep the brand relevant.

First 12-Month Outcomes

• A clearly documented and enforced brand design system.
• Streamlined asset creation with 25% faster turnaround time.
• Improved communication clarity across ads, social, and website.
• At least one successful packaging redesign or refresh delivered end-to-end.
• Strong team rhythm with clear briefs, faster reviews, and minimal rework.

Ideal Profile

• 8+ years of design experience, including 3+ years leading teams.
• Strong background in graphic design; proficient in Adobe CC / Figma / motion tools.
• Proven experience in branding, packaging, and digital design for consumer brands (beauty / FMCG / D2C preferred).
• Understanding of UI/UX principles and user journey mapping.
• Creative strategist with business empathy able to translate data and intent into design logic.
• Thrives in fast-paced, high-ownership, founder-led environments.

Why This Role

• Shape the next evolution of a pioneering clean-beauty brand.
• Lead a talented design team and own end-to-end brand expression.
• Build a design culture thats aesthetic, analytical, and agile.