Head of Content Strategy

Company Description

Viral Pitch is a self-serve influencer marketing platform designed to empower brands with authentic content and meaningful influencer relationships. Our platform enables brands to tap into the power of influencer-driven marketing campaigns with ease and efficiency. Focused on helping businesses achieve their marketing goals, Viral Pitch delivers innovative solutions for impactful collaborations. Join us in shaping the future of influencer marketing.

Role Description

The Head of Content Strategy leads the Viral Pitch's content vision across influencer marketing, branded content and digital storytelling. This role connects brand objectives, audience insights, and creator ecosystems to build impactful, platform-native content strategies that drive measurable business results.

Key Responsibilities

• Define and lead integrated content and influencer strategies for major brand clients.
• Translate marketing goals into content frameworks, storytelling formats, and creator approaches.
• Guide platform-native strategies across Instagram, YouTube, Snapchat and emerging channels.
• Oversee narrative development and ensure creative consistency across campaigns
• Use cultural insights, audience data and performance learnings to refine strategy
• Lead and mentor content strategists and planners, building strong internal capabilities
• Play a key role in pitches, client presentations, and long-term brand partnerships
• Track trends in the creator economy and introduce innovative content formats