Head of Content

About Us

Traya is an Indian direct-to-consumer hair care platform that provides a holistic treatment for individuals experiencing hair loss. Through personalized consultations, we identify the root cause of hair fall using a combination of Ayurveda, Allopathy, and Nutrition.

Founded by Saloni Anand (techie-turned-marketeer) and Altaf Saiyed (Stanford GSB alumnus), Trayas mission is to de-stigmatize hair loss, address its emotional and psychological impact, and make effective treatment accessible to all.

Our Vision

We aim to create a global awareness movement around hair loss while delivering a scientifically proven, holistic solution that combines the best of three sciences.

Role Overview:

We are looking for a creative and performance-oriented Content Head to lead our content efforts for all categories at Traya. You will be responsible for developing and executing a content strategy that drives both brand engagement and conversion, while managing a team of writers and strategists across creative and performance marketing.

Key Responsibilities:

1) Content Strategy & Planning

Develop and lead the overall content strategy for all segments, aligned with brand goals and marketing objectives.

Collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.

Drive consistency in brand voice and storytelling across all content formats.

2) Creative Content Development

Oversee ideation and execution of content for website, email, blogs, landing pages, product pages, and brand campaigns.

Create engaging narratives around mens hair health, product education, and customer stories.

3) Performance Marketing Support

Lead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).

Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.

Monitor content performance metrics (CTR, CVR, engagement) and iterate accordingly.

4) Team Leadership & Management

Lead and mentor a team of content writers, copywriters, and strategists.

Establish content guidelines, review processes, and quality checks to ensure impactful and error-free output.

Foster a culture of creativity, ownership, and performance within the team.

5) Cross-functional Collaboration

Work closely with designers, video editors, performance marketers, and product managers to deliver high-impact campaigns.

Provide content support for partnerships, influencers, CRM, and retention initiatives.

Requirements:

• 10+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
• Strong understanding of both brand storytelling and performance marketing content.
• Proven experience in managing and scaling small to mid-sized content teams.
• Excellent writing, editing, and communication skills with a strong eye for detail.
• Analytical mindset with the ability to interpret content performance data and drive actionable insights.
• A creative thinker who understands how to speak to the modern male consumer.
• Understanding of SEO principles, social trends, and email marketing.