Head of Brand

Role summary: AVP - Brand & Creative is a senior strategic leader responsible for shaping and elevating Grip Invests brand identity, creative vision, storytelling across all touchpoints. This role oversees brand strategy, creative development, content, campaign execution and PR.

The ideal candidate blends strategic brand leadership with hands-on creative direction, strong project management skills, and the ability to inspire cross functional teams.

Key Responsibilities:

Brand Strategy & Leadership

Develop and evolve the companys brand strategy, architecture, positioning, and messaging frameworks

Establish and maintain a consistent brand identity across all touchpoints

Partner with senior leadership on long-term brand vision, market differentiation, and value proposition Creative Direction

Lead the internal creative team (designers, copywriters, videographers, etc.) and manage external creative agencies as needed

Own creative direction for all major campaigns, digital assets, events, advertising, and product marketing materials

Ensure all creative output is innovative, on-brand, and aligned with business objectives

Content & Storytelling

Oversee development of compelling IPs, cohesive stories that humanize the brand and drive emotional connection

Manage content strategy across social media channels including YouTube Integrated Marketing & Campaign Execution

Partner with marketing, communications, product, and sales teams to develop integrated campaigns

Lead creative development for brand launches, product rollouts, and cross-channel initiatives

Team Leadership & Operations

Manage, mentor, and develop a high-performing creative and brand team

Build scalable creative operations, workflows, and systems for asset management and production

Oversee creative budgets, agency relationships, timelines, and resource allocation

Insights & Performance

Analyze brand health, consumer insights, competitive positioning, and creative performance metrics

Drive continuous optimization of creative based on data and testing

Monitor cultural, design, and digital trends to keep the brand fresh and relevant

Qualifications:

Bachelors degree in Marketing, Design, Communications, or related field

10+ years of experience in brand management, creative direction, or marketing leadership

Proven experience leading creative teams and managing large-scale brand initiatives

Expertise in digital marketing, visual design principles, storytelling, and content development

Excellent communication and presentation skills; able to influence at all levels

Preferred

Experience in fintech / startup

Agency background or experience managing agencies

Masters degree or equivalent experience