Head of Brand

Job Description

Amuras Vision

We believe that the most under-appreciated route to releasing untapped human potential is to build a healthier body, and through which a better brain. This allows us to do more of everything that is important to each one of us. Billions of healthier brains, sitting in healthier bodies, can take up more complex problems that defy solutions today, including many existential threats, and solve them in just a few decades.

Billions of healthier brains will make the world richer beyond what we can imagine today. The surplus wealth, combined with better human capabilities, will lead us to a new renaissance, giving us a richer and more beautiful culture. These healthier brains will be equipped with deeper intellect, be less acrimonious, more magnanimous, and have a kinder outlook on the world, resulting in a world that is better than any previous time. We find this vision of the future exhilarating. Our hopes and dreams are to create this future as quickly as possible and ensure that it is widely distributed and optimized to maximize all forms of human excellence.

Role Overview

The Head of Brand will be responsible for owning and shaping the Amura brand end-to-end. This is a highly strategic leadership role for someone who has worked across different brand environments, D2C / consumer brands, premium lifestyle brands, wellness, healthcare, technology, or agencies and understands how brands evolve across scale. You will craft, refine, communicate, and protect the brands narrative, identity, and market position. You will lead brand campaigns, storytelling, content frameworks, category positioning, and cultural relevance efforts in close alignment with Product, Growth, Creative, Social, UX, and Leadership teams.

We are looking for someone who is strategic, articulate, imaginative, deeply curious, and comfortable leading both high-level brand thinking and real-world execution.

Key Responsibilities

1. Brand Leadership & Positioning

Own the brand vision and long-term storytelling roadmap.

Define and evolve the core brand positioning and competitive narrative.

Translate brand philosophy into real, tangible customer experiences.

2. Cross-Functional Influence

Partner closely with Product, Growth, Sales, Operations, UX and Leadership to ensure brand consistency and strategic alignment.

Act as the cultural and creative north star for the organization.

3. Identity & Messaging

Lead the evolution of the visual and verbal identity systems across markets and touchpoints.

Ensure consistent and meaningful brand expression in every detail from campaigns ton packaging to customer communication.

4. Innovation & Category Development

Work with Research and Product teams to shape new product development guided by brand purpose and cultural insight.

Identify emerging opportunities that strengthen category leadership.

5. Brand Campaigns & Storytelling

Lead the creation of high-impact, emotionally resonant brand campaigns.

Guide creative briefing, review, narrative structure, and final messaging decisions.

6. Insight & Cultural Intelligence

Continuously scan cultural, behavioral, and consumer trends.

Use insight to refine messaging, unlock growth opportunities, and maintain cultural relevance.

What Were Looking For

814 years of experience across brand-building roles (brand-side, agency, consumer, lifestyle, wellness, FMCG, healthcare, luxury, tech diverse experience is a plus).

Proven ability to build brand identity systems, communication frameworks, and positioning that can scale.

Experience working across multiple functions and influencing stakeholders at leadership level.

A portfolio or track record that demonstrates.

Narrative craft

Visual and verbal brand development

Strategic clarity

High-quality execution

Strong communication, storytelling, analytical and creative thinking ability.

Someone who thinks long-term, acts with conviction, and cares deeply about meaning and experience.

Why Amura

You will be shaping a brand with a mission that is culturally meaningful and future-defining.

You will work with leaders and teams who value intelligence, thoughtfulness, depth, and human excellence.

You will help redefine what a health-first, capability-enhancing life can look like for millions.

Here are answers to some questions you may have

Where is your office?

Chennai (Perungudi)

Work Model

Work from Office because great stories are built in person!

Do you have an online presence?

(we are @AmuraHealth on all social media)

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