Head of Brand & Storytelling – Design / Lifestyle / D2C

Location: Kolkata (On-site, Full-time)

Experience: 612 years

Category: Brand Storytelling Content Creative Direction

Type: Full-time

About VIVRE

VIVRE creates surfaces and design materials that shape how people live, work, and feel.

We believe walls and textures are not just functional theyre emotional, expressive, and deeply personal.

Our upcoming Rainbow Series explores color, light, and emotion through design a bridge between architecture, lifestyle, and art.

Weve spent the past few years building a powerful manufacturing and creative backbone. Now, were ready to build a brand that feels as thoughtful as the products we make.

This role is for someone whos lived and breathed D2C, lifestyle, or design-led brands someone who can turn products into stories and visuals into emotion.

About the Role

As Head of Brand & Storytelling, youll define how VIVRE looks, sounds, and feels to the world.

Youll shape the creative philosophy behind our campaigns, social presence, and product launches from concept to content to execution.

Youll build the system that connects design, storytelling, and digital culture and lead a small but ambitious team of designers, editors, and content creators.

What Youll Do

• Develop VIVREs brand philosophy, tone, and identity system for the Rainbow Series and beyond.
• Create the first brand book color palette, typography, design codes, and voice.
• Conceptualize campaigns and digital storytelling formats that make materials feel emotional and desirable.
• Oversee content creation across social, film, and digital, guiding a multidisciplinary team.
• Collaborate closely with the Founder to translate brand vision into tangible creative direction.
• Plan and execute product launches, collaborations, and social storytelling calendars.
• Build scalable processes for consistent, aesthetic content output across all mediums.

Who You Are

• 612 years of experience in brand, content, or creative leadership roles for D2C / lifestyle / design / fashion / beauty brands.
• A thinker-doer who can move fluidly between strategy, copy, and visual storytelling.
• Strong understanding of digital culture Reels, video content, influencer-driven storytelling.
• Excellent taste you know how to make something look and feel premium without over-designing it.
• Proven experience working with creative teams (designers, editors, writers, agencies).
• Collaborative, structured, and feedback-positive not chaotic or corporate.
• Based in, or open to relocating to Kolkata.

Why Join

Build the brand DNA of one of Indias most design-driven companies.

Work directly with a Founder who values design, storytelling, and creative excellence.

Collaborate with an in-house studio of 3D artists, editors, and designers ready to execute bold ideas.

Create work that lives between design, lifestyle, and emotion not corporate decks.

Set the tone for how India experiences modern surfaces.

Application Note

Please include your portfolio or work samples without it, we wont be able to evaluate your creative sensibility.

We value depth, taste, and cultural awareness over jargon or presentation decks.