About PowerEdge (Signzy):

PowerEdge is Signzys B2B fintech platform used by banks to run credit card journeys

(onboarding post-onboarding) via SDKs and APIs. With multiple bank go-lives, keeping

production stable and issues closed fast is critical.

The Gist of the Role:

We need a super-smart Head of Analytics and Customer Engagement.

The main goal? Use credit card data to seriously boost customer sign-ups, how

much they use the card, and how long they stick around.

You're basically building a brand-new analytics team from scratchcool, right?

You need to be a strategic whiz who knows data, customer journeys, and running

smart, data-fueled campaigns.

What You'll Be Doing (The Fun Stuff):

Build the Dream Team: Define the whole analytics strategy, hire your squad

(analysts, data scientists, etc.), and set the rules for data quality and A/B testing.

Show Me the Data: Create easy-to-read dashboards (KPIs like sign-up speed and

Customer Lifetime Value) and regularly tell the big bosses what the data means

and what they should do next.

Must-Haves (The Dealbreakers):

At least 8 years in data/BI, with a good chunk of that in a leadership spot

Youve gotta have a track record of building and managing analytics teams.

You need to be an expert in understanding Data and using it to achieve goals

You must be solid on stats and A/B testing.

Nice-to-Haves (Bonus Points):

Experience with FinTech, banking, or credit card data (especially transaction stuff).

Knowing your way around customer engagement/marketing

Your Two Big Projects:

1. Fix the Sign-Up Process (Onboarding Funnel Optimization):

Figure out why people drop off when signing up for the credit card.

Use real-time data to jump in with messages or in-app prompts to save

those customers.

Track your success and keep making things better.

2. Make Customers Love the Card Forever (LTV Maximization):

Use transaction data to figure out who your customers are and how they

spend.

Run personalized campaigns to get them to:

Activate: Make that first purchase.

Spend: Increase the total money they spend.

Transact Often: Use the card more frequently.

Retain: Stop them from ditching the card.

Head of Analytics