Head – Micro-Drama Division

About the Company

Barcode Entertainment is a next-generation content studio focused on scalable, high-impact storytelling for India and global audiences. We operate at the intersection of creativity, technology, and commercebuilding content formats designed to travel across platforms, languages, and markets.

About the Role

Barcode Entertainment is seeking an entrepreneurial Head of Micro-Drama Division to build and scale our micro-drama business. This leadership role is responsible for driving revenue, sales, partnerships, and operational excellence, while shaping a sustainable, high-volume content engine for India and global platforms. The ideal candidate brings a strong mix of business acumen and creative production experience, with a proven ability to grow and monetize content or IP-driven businesses.

Responsibilities

Business & Revenue Leadership

• Own P&L for the Micro-Drama Division with clear revenue and growth targets
• Drive sales and licensing across Indian and international OTT platforms, short-form apps, and digital publishers
• Develop monetization strategies including licensing, format sales, adaptations, brand integrations, and IP extensions
• Build long-term platform partnerships in India and global markets

Content Scaling & Production Strategy

• Create systems for mass production of micro-drama content while maintaining creative quality
• Balance speed, cost efficiency, and creative innovation
• Oversee budgeting, scheduling, greenlighting, and delivery of multiple projects simultaneously

Project & Team Management

• Build and lead cross-functional teams across creative, production, sales, and business affairs
• Establish strong project management frameworks to ensure on-time, on-budget delivery
• Work closely with creators, writers, directors, and external production partners

Platform & Market Strategy

• Track platform trends, audience behavior, and emerging formats across India and global markets
• Tailor content and packaging strategies for different platforms and territories
• Identify new opportunities in short-form and micro-drama storytelling

Qualifications

• 810 years of experience in media, entertainment, content, or digital production businesses
• Demonstrated success in growing a creative or production-led business
• Strong background in sales, licensing, partnerships, or revenue-driven roles
• Solid understanding of content production economics and workflows
• Entrepreneurial mindset with the ability to build and scale new verticals
• Experience working with Indian and/or global platforms preferred

Required Skills

• Strong mix of business acumen and creative production experience
• Proven ability to grow and monetize content or IP-driven businesses

Preferred Skills

• Experience working with Indian and/or global platforms preferred