Head - Marketing and Strategy

Purpose of the job:

Head Marketing and Strategy is responsible for developing, executing, and optimizing long-term strategies that drive brand growth, market penetration, new geographies, species and revenue. This role focuses on market analysis, customer insights, positioning, and cross-functional alignment to ensure marketing/strategy efforts support overall business objectives and growth.

Role and Responsibilities

Strategic Marketing:

Deriving insights from Market intelligence across OpCos to enable business decisions

Partner with leadership and cross functional teams to support go-to-market strategies

Translate business objectives into actionable marketing plans and campaigns

Identify new opportunities and products which can benefit customers in Latin America and Asia

Develop product strategies for all key geographies and assess the company's product performance

Help develop long-term strategic plans for future product line

Products strategy to expand into new species

Build a long-term view of emerging technologies, ecosystem and competition with the intent of building long-term product strategy

Identify, prioritize, structure, and manage complex issues that drive product priorities and demonstrate bottom line results including long-term and play the role of strategist on cross-regional projects, and bring timely and useful insight, perspective, and analytical support

Work with limited direction, usually within a complex and often ambiguous environment, to drive rigorous, fact-based recommendations

Branding and Communication:

Identify, develop, and evaluate the overall marketing strategy, based on organizational objectives and market characteristics

Plan and own the marketing budget and ensure delivery of marketing activities within the agreed budget

Review and finalize the short to medium term branding plan and key milestones/deliverables to ensure alignment to the overall brand positioning

Lead the creation and implementation of quarterly & annual corporate communications plan, schedule, and format to drive impactful stories/ campaigns about Eruvaka products and services

Ensure successful planning, execution, and optimization for key traffic KPIs via own media/digital channels, including social media

Ensure proper execution of campaigns from beginning to end with proper monitoring reports at decided intervals, along with maintaining cost efficiency across mediums

Develop and oversee Eruvakas public relations strategy, enhance visibility / positive image and reputation of Eruvaka, while promoting consistency in tone and message content in accordance with the companys standards

Lead management of conferences, trade shows, and press interviews for Eruvaka; Work closely with varied stakeholders internal/external to leverage event/initiatives, such as product launches, corporate announcements, milestones etc. for brand promotion

Foster a culture of development within the team, empower team members to take decisions by effectively delegating authority and promote a high-performance working environment

Skills:

Manage project teams to structure and solve problems, collaborating and coordinating with a range of internal stakeholders, superior strategic, analytic and problem-solving skills

Natural collaborator, with excellent communication skills and strong executive presence

Must be disciplined and comfortable with ambiguity, possessing the maturity and capability to interact and influence across multiple levels and organization

Ability to structure, manage, and coordinate multiple complex cross-functional projects and processes with multiple stakeholders

Success Metrics:

Market share growth in target segments

Competitive Market Share

Revenue growth attributable to strategic initiatives

Higher return on marketing investment (ROMI)

Improvement in NPS

Growth on Social media

Operating Network / Stakeholder Network:

Internal: All functions / departments

External: Customers, Partners and Vendors

Qualifications, Education and Experience Requirements (Competency Matrix):

A Masters Degree / Post Graduate Diploma in Business Management or equivalent

10-15 Years of experience in Marketing. Technology industry and Aquaculture industry knowledge is desirable