Head Marketing

Abbott

12 - 14 years

Mumbai

Posted: 27/02/2025

Job Description

JOB DESCRIPTION:

Financials, Profitability & Budgetary Control

Achieve Market Share, bottom-line targets, top line & profitability.
Operational Budgetary controls for cost and profit management.
Risk Management in accordance with inventory/outstanding norms.
Allocation of financial resources in line with business objectives and market potential.
Evaluate investments through ROI analysis.

Building Brands / Therapy

Create impactful communication and campaign to build brands and therapies in the Division
Improve Specialty Coverage and Therapy Focus
Analyze market conditions and forecast sales and market share.
Implement Innovative and Creative Business Solutions to grow market/prescription base.
Align division goals to organizational goals as measured by broad plans.
Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
Continually incorporate customer feedback and macro view of the market through formal sources of feedback like research (Structured / MR driven etc.)
Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
Develop and implement Annual Operating Plan for Division and oversee for the brand portfolio
Undertake fieldwork to establish a strong connect with KOLs
Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.
Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.

People and Performance Management

Effectively collaborate with cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
Foster performance driven culture in marketing team.
Liaise with training and HR on succession planning for team’s upward movement Recommend appropriate rewards and recognition to retain talents
Coach, guide and develop the brand managers / group brand managers in his / her team
Collaboration with Sales team for effective and result oriented execution

Corporate Governance

Key driver and custodian of organisation values - Pioneering, Achieving, Caring and Enduring
Enduring values – facilitating communication of the same to all personnel across the country.
Ensure compliance to Corporate Governance Norms & Ethical Trade practices all across.

Management responsibilities:

Marketing team of 7-8 team members

REQUIRED Experience / Critical Success Factors:

MBA/PGDM from a pedigree institution
Experience of 12-14 years with strong exposure to marketing in the Pharmaceutical industry
Business size managed of 100 Cr+
Team size managed of 4-5

Preferred Experience:

Exposure to working in an MNC environment
Exposure to mass market, secondary preference to specialty and super-specialty experience

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

EPD Established Pharma

LOCATION:

India > Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 25 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

About Company

Abbott is a global healthcare company developing medical devices, diagnostic tools, nutritional products, and medicines. It focuses on improving health outcomes across areas like heart disease, diabetes, and infectious diseases, with a strong emphasis on research and innovation.