Head - Govt Sales & Partnerships (Marketing)

About Us

Barcode Entertainment: Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. We are committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights.

Position Summary

We are looking for a Head - Govt Sales & Partnerships (Marketing) to drive public-sector revenue by positioning our influencer and digital marketing solutions to central ministries, state departments, PSUs and government-backed institutions.

This is a high-ownership, business development role focused on building relationships, originating opportunities, and securing marketing and communication mandates from government bodies.

Roles & Responsibilities

• Leverage existing government relationships to create influencer and digital marketing opportunities
• Position influencer & digital marketing solutions for public awareness, behavior-change, and citizen engagement campaigns
• Identify, pursue, and close opportunities via the Government e-Marketplace (GeM), tenders, RFPs, and direct MoUs
• Lead the end-to-end government contracting lifecycle: opportunity shaping, empanelment, proposal, pricing, negotiation, and closure
• Collaborate with internal strategy and execution teams to design winning proposals and campaign frameworks
• Track pipeline, forecast revenue, and meet defined government sales targets

Experience & Education

• Proven experience in selling services/solutions to government (central/state/PSU)
• Strong network across ministries, departments, or public-sector institutions
• Demonstrated success in winning government contracts, tenders, or MoUs
• Solid understanding of government procurement and decision processes, including GeM or tendering routes
• Exposure to digital marketing, advertising, media, communications, or influencer ecosystems
• Entrepreneurial, self-driven, and comfortable building a government business vertical

Location

Primarily we're looking for people based out of the West, North & South of India. The location can be discussed if your profile is shortlisted.