Head Ecommerce

JOB DESCRIPTION:

Meeting the top line National sales objective for the eCommerce channel

 • Overall responsible for sales to the accounts

 • Ensuring stock availability with a high degree of forecasting accuracy

 • Ensure fill rates of 95% plus with all these chains

• Develop and manage the Annual Business plans for the eCommerce Accounts

 • Have a vision for the next 3-5 years for the business

• Set annual targets for eCommerce

 • Sign the Terms Of Trade (ToT)

 • Ensure TOT execution and adherence • Managing the Account wise profitability & cost of sales

• Setup a model to measure key accounts profitability

 • Ensure activities are done to maximize returns for ANI.

 • Maintain a track of cost of doing business with the eCommerce accounts

 • Challenge the existing route to market model and suggest ways of reducing cost in the same

 • Managing the credit index, collections and ensuring no bad debts

 • Ensure collection is done as per the agreed credit policy

 • Ensure that there are no bad debts • Settlement of claims / credit notes within the agreed time frame

 • Deliver the Perfect Punch for NPI / Launches through robust plans:

• New products introduction

 • Pack changes

 • Price increase

• Consumer promotions and other activities

 • Take on the channel & category advisory role

• Using information from the shopper study work with the accounts to manage the overall category, so as to drive growths in the category

• Increase the ANI share of contribution from the existing levels

• Look at the possibility of exclusive eCommerce SKU’s, in order to further leverage our strength

 • Manage all interfaces with all Accounts

 • Develop good relations Revision A

• Have a quarterly review of performance with the Account

• Share best practices of work done by Regional Team and also global initiatives in the category

• Initiate and manage all process changes like new product introductions, change in pack, new launches

 • Manage industry interfaces and keep the organization informed about developments in the eCommerce space

• Develop good relations with counterparts in the FMCG industry

• Share best practices in the industry with the KA Team, so as to enhance internal system and processes

• Anticipate trends in the eCommerce industry so that internal system and processes can be geared to meet the evolving environment

• Organize Top to Top meetings with the accounts • Meeting between account top management and ANI GM and Business Head - Trade

• Share growth and expansion plans of ANI in India and make the partners in progress understand their short-term and long-term plans

The base pay for this position is

In specific locations, the pay range may vary from the range posted.

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