Head Ecommerce

JOB DESCRIPTION:

• Meeting the top line National sales objective for the eCommerce channel
•  • Overall responsible for sales to the accounts
•  • Ensuring stock availability with a high degree of forecasting accuracy
•  • Ensure fill rates of 95% plus with all these chains
• • Develop and manage the Annual Business plans for the eCommerce Accounts
•  • Have a vision for the next 3-5 years for the business
• • Set annual targets for eCommerce
•  • Sign the Terms Of Trade (ToT)
•  • Ensure TOT execution and adherence • Managing the Account wise profitability & cost of sales
• • Setup a model to measure key accounts profitability
•  • Ensure activities are done to maximize returns for ANI.
•  • Maintain a track of cost of doing business with the eCommerce accounts
•  • Challenge the existing route to market model and suggest ways of reducing cost in the same
•  • Managing the credit index, collections and ensuring no bad debts
•  • Ensure collection is done as per the agreed credit policy
•  • Ensure that there are no bad debts • Settlement of claims / credit notes within the agreed time frame
•  • Deliver the Perfect Punch for NPI / Launches through robust plans:
• • New products introduction
•  • Pack changes
•  • Price increase
• • Consumer promotions and other activities
•  • Take on the channel & category advisory role
• • Using information from the shopper study work with the accounts to manage the overall category, so as to drive growths in the category
• • Increase the ANI share of contribution from the existing levels
• • Look at the possibility of exclusive eCommerce SKU’s, in order to further leverage our strength
•  • Manage all interfaces with all Accounts
•  • Develop good relations Revision A
• • Have a quarterly review of performance with the Account
• • Share best practices of work done by Regional Team and also global initiatives in the category
• • Initiate and manage all process changes like new product introductions, change in pack, new launches
•  • Manage industry interfaces and keep the organization informed about developments in the eCommerce space
• • Develop good relations with counterparts in the FMCG industry
• • Share best practices in the industry with the KA Team, so as to enhance internal system and processes
• • Anticipate trends in the eCommerce industry so that internal system and processes can be geared to meet the evolving environment
• • Organize Top to Top meetings with the accounts • Meeting between account top management and ANI GM and Business Head - Trade
• • Share growth and expansion plans of ANI in India and make the partners in progress understand their short-term and long-term plans

The base pay for this position is

In specific locations, the pay range may vary from the range posted.

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