Head- Digital Growth & Marketing

Head of Digital Growth & Marketing

Location: Bangalore (HSR Layout)

Role Overview

We are looking for a high-ownership, full-stack digital growth leader to architect and scale our digital marketing engine across paid, organic, content, lifecycle, and analytics. This role goes beyond performance marketing. You will build and lead a 56 member marketing team and own the end-to-end growth roadmap from brand narrative to acquisition, from content engine to conversion optimization, from retention to LTV expansion. This is a high-impact leadership role with direct founder visibility.

Key Responsibilities

1. Growth Strategy & Roadmap

• Define and execute the companys digital growth strategy across awareness, acquisition, conversion, and retention.
• Build a predictable, scalable growth engine aligned with revenue and contribution margin targets.
• Own marketing planning, channel mix, and budget allocation across paid and organic.

2. Paid Acquisition & Performance

• Lead performance marketing across Meta, Google, YouTube, affiliates, and programmatic channels.
• Drive CAC efficiency, LTV growth, and contribution margin improvement.
• Own creative testing frameworks and experimentation cadence.
• Scale spends responsibly while maintaining quality and unit economics.

3. Organic & Content Engine

• Build and scale SEO-driven content strategy (category education, comparison pages, intent capture).
• Own YouTube, Instagram, and organic social growth strategy.
• Develop influencer/creator partnerships aligned with brand positioning.
• Create education-led acquisition funnels for high-consideration customers.

4. Brand + Performance Integration

• Align brand narrative with performance creative strategy.
• Ensure consistent positioning across landing pages, ads, content, and lifecycle channels.
• Own landing page optimization and CRO initiatives.

5. Lifecycle & Retention

• Build and optimize CRM journeys (email, WhatsApp, SMS).
• Drive cohort retention, remarketing, winbacks, and LTV expansion.
• Design nurture flows for assisted conversion journeys.

6. Analytics, Attribution & Martech

• Own end-to-end measurement across web/app platforms.
• Improve tracking infrastructure and attribution clarity.
• Build dashboards for CAC, LTV, contribution, and cohort analysis.
• Enable data-driven decision making across growth levers.

7. Team Leadership

• Build, manage, and mentor a 56 member growth team (performance, content, CRM, analytics).
• Set OKRs and performance benchmarks.
• Hire and structure the marketing organization as scale demands.

Ideal Candidate Profile

• 712 years experience in digital growth roles.
• Experience in high-consideration or high-AOV businesses.
• Has led both paid and organic/content teams.
• Has scaled budgets while improving unit economics.
• Deep understanding of funnel optimization and lifecycle monetization.
• Strong analytical mindset with creative instincts.
• Experience presenting to founders or senior leadership.

Why Join Us?

• Own high-impact digital growth initiatives with direct influence on business outcomes.
• Work closely with founders and leadership.
• Opportunity to build and scale the marketing organization.
• Meaningful ESOP upside tied to company growth.