Head Customer Marketing

Abbott

5 - 10 years

Mumbai

Posted: 17/12/2024

Getting a referral is 5x more effective than applying directly

Job Description

JOB DESCRIPTION:

Develop winning Route & Go to Market and strategies including rural markets that contribute to 20% market share with an opportunity to expand

Sales & Distribution Planning & execution
Developing, coordinating and networking NPI GTM plan while working very closely with all the relevant stake holders

Channel strategy for MT & GT

Develop Trade Marketing Strategy to help achieve Trade Sales
- Channel Management
- 3P (AFC,ISR, MERC, NA) deployment, engagement, training & development
- Driving productivity & efficiency
- Defining & driving trade KPIs in close co-ordination with Sales, Brand & Comex team

Driving Trade projects & Initiatives such as
- Cost Leadership Program
- Distributor Governance Board
- Product Transition
- Automation Integration & BI

New channel opportunity identification and strategy development.

Driving Sales Automation Systems & Process
- Mobility
- DMS
- HO & Regional control

Driving sales formats & process uniformity and maintain Trade Sales & distribution data repository

Supporting Demand team for NPI/Promo/Constraint SKU or brand stock forecast for Pre-S&OP closure
Representing the Trade function in Brand or Category board meetings
Developing & Executing Trade Field Activation Monthly Plans

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Sales Force

DIVISION:

ANI International Nutrition

LOCATION:

India > Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 50 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)

About Company

Abbott is a global healthcare company developing medical devices, diagnostic tools, nutritional products, and medicines. It focuses on improving health outcomes across areas like heart disease, diabetes, and infectious diseases, with a strong emphasis on research and innovation.