Head – Consumer Insights & Research

• Position Title - Head Consumer Insights & Research
• Location Bengaluru Corporate Office (Work from Office only)
• Total Experience - 12 to 18 Years (Minimum in Similar Role)
• Qualification - MBA (Full Time is compulsory)
• Reporting to the Head of Marketing.
• Direct Reporting - 1
• Languages Known- English & Hindi
• Industry- FMCG /FMCD /Consumer Goods /FMEG

Key Responsibilities: -

Core Consumer Insights & Intelligence

• Act as the central point for all consumer and market intelligence across brands and categories
• Frame business questions into structured insight and research problems
• Deliver actionable insights on consumer behavior, needs, attitudes, and purchase drivers

Research & Analysis

• Lead end-to-end primary and secondary research programs (quantitative and qualitative)
• Ensure methodological rigor, clarity of interpretation, and decision-ready outputs
• Drive post-campaign, post-launch, and post-initiative evaluations to close learning loops

Data Integration & Insight Synthesis

• Integrate insights from household panels, retail audits, e-commerce data, internal sales and performance data, and syndicated sources (Nielsen, IQVIA, Kantar, etc.)
• Establish and own a regular insight cadence including monthly category and brand trends, quarterly consumer and market trend synthesis, and an annual consumer learning agenda
• Ensure consistency, standardization, and relevance of insights shared across leadership forums

Business & Strategy Support

• Support annual planning, long-range strategy, and leadership reviews with consumer-led insights
• Identify growth opportunities and risk areas through structured consumer and market analysis
• Translate insights into clear implications and recommended actions for business teams.

Cross-functional Partnership

• Partner with Marketing, R&D, Product Development, Sales, and Strategy teams
• Embed a consumer-first mindset into brand strategy, innovation pipelines, and go-to-market planning
• Act as a trusted advisor to senior stakeholders

Internal Knowledge Management

• Build and maintain a centralized repository of consumer and market learnings, including past research studies, benchmarks, and insight playbooks
• Ensure reuse of learnings to avoid duplication and improve speed and quality of decision-making.

Agency & Vendor Management

• Manage external research agencies and vendors end-to-end
• Lead RFPs, proposal evaluation, scope definition, and budget governance
• Ensure timely delivery and optimal utilization of research investments

Team & Capability Development

• Lead, mentor, and develop the Consumer Insights & Research team
• Build capabilities in structured thinking, insight synthesis, and business storytelling
• Drive CMI transformation through in-housing select studies, improving foresight, and upgrading tools and ways of working

Remarks-

• Minimum 12+ years of experience in Consumer Insights, Market Research, or related roles, preferably within the FMCG / consumer goods industry, with demonstrated experience in leadership or senior individual contributor roles.
• Proven ability to translate consumer and market data into actionable business insights and influence senior leadership decisions.
• Strong experience managing end-to-end research programs (quantitative and qualitative) and working with syndicated data sources.
• Demonstrated capability to partner cross-functionally with Marketing, Sales, Product, R&D, and Strategy teams.
• Strong analytical, synthesis, and strategic storytelling skills, with the ability to present complex insights clearly and concisely.
• Experience in leading and developing high-performing teams and managing external research agencies and vendors.
• Please look for a stable candidate (Frequent job changes will not be considered)
• Candidates with a 30 to 45-day notice period will be only considered.