Head – Branded Service Network & Detailing Business

About the Company

The Waxpol Industries Limited, established in 1950, is a pioneer in Asia in the manufacturing and marketing of high-quality vehicle care, lubricants, automotive detailing products, FMCG vehicle maintenance solutions, and industrial consumables. With over 100 premium products, ISO 9001:2015 certification by TV Nord (Germany), and strong R&D capabilities, Waxpol has built a trusted legacy across automotive and industrial markets. As part of our next phase of growth, Waxpol is expanding into a structured Branded Service Centre & Detailing Studio Network Model, aligned with global best practices followed by leading automotive service and lubricant brands.

About the Role

We are seeking a dynamic and entrepreneurial leader to build, scale, and manage Waxpol Branded Service Centres, Detailing Studios, and Workshop Partner Networks across India. The role will be responsible for developing and executing a franchise / partner-led service model, driving brand standardization, improving partner profitability, and creating a strong ecosystem for Waxpol product consumption. This position requires a combination of:

• Automotive aftermarket understanding
• Network expansion capability
• Franchise model development
• Operations & profitability oversight
• Strong commercial and relationship management skills

Key Responsibilities

• Network Development & Expansion
• Design and implement the Waxpol Branded Service Centre / Detailing Studio model.
• Identify, evaluate, and onboard new franchisees / workshop partners.
• Develop partner qualification criteria (investment capacity, location viability, workshop size, operational capability).
• Drive network expansion across metro, Tier-2, and Tier-3 cities.
• Establish regional rollout strategies and measurable growth targets.

• Franchise & Partner Management
• Develop franchise agreements, commercial structures, and ROI models.
• Ensure partners achieve targeted throughput and profitability benchmarks.
• Monitor partner performance metrics including revenue, product offtake, service mix, customer satisfaction, and repeat business.
• Conduct structured performance reviews and implement corrective action plans.

• Standardization & Operations
• Develop and enforce SOPs for:
• Detailing services
• Lubrication & maintenance services
• Customer handling, billing, and service documentation
• Standardize service quality, branding, equipment specifications, layout norms, and customer experience.
• Work with internal teams to define approved equipment, consumables, and product bundles.
• Establish audit and compliance mechanisms to maintain uniform standards across the network.

• Commercial & Revenue Growth
• Drive strong consumption of Waxpol products within the network.
• Promote cross-selling of:
• Lubricants
• Detailing chemicals
• Automotive accessories
• FMCG vehicle care products
• Develop bundled service packages, seasonal campaigns, and subscription-based service models.
• Create institutional tie-ups with fleet operators, dealerships, and used vehicle platforms.

• Marketing & Brand Building
• Develop brand guidelines for service centres and detailing studios.
• Drive localized marketing initiatives (ATL / BTL).
• Implement mechanic and detailer engagement programs.
• Develop customer loyalty and referral programs, including digital acquisition initiatives.

• P&L & Strategic Oversight
• Own the business unit P&L for the Branded Service Network vertical.
• Create a 35 year growth roadmap and expansion strategy.
• Develop annual budgets and ROI forecasts for new centre rollout.
• Present structured performance dashboards to senior leadership.

Ideal Candidate Profile

• 1018+ years of experience in:
• Automotive aftermarket
• Lubricants
• Detailing networks
• Branded workshop chains
• Franchise-driven service expansion
• Strong understanding of workshop economics, service margins, and retail service operations.
• Proven ability to scale partner-led or franchise-based business models.
• Experience managing multi-city or regional service operations.
• Strong commercial acumen and negotiation capabilities.
• Entrepreneurial mindset with disciplined execution ability.

Education

• MBA (Marketing / Operations) preferred
• Engineering background (Mechanical / Automobile) is an advantage

Key Competencies

• Network expansion strategy
• Franchise business modeling
• Service operations standardization
• Channel development
• P&L ownership
• Team leadership
• Strong execution discipline