Head - AURA (AI Driven Marketing Systems)

About the Role

The Head of AURA will lead the marketing ownership of AURA an AI-powered marketing operating system designed to unify strategy, insights, creative, media, and performance into a single agentic framework. This role anchors AURA within the marketing organization, ensuring it enhances decision-making, execution, and effectiveness across all marketing functions. The role works in close partnership with a dedicated technology leader and engineering team, translating marketing needs into scalable AI-enabled systems and driving organization-wide adoption.

This is a foundational leadership role shaping the future of AI-native marketing within the organization.

Responsibilities

Strategic Ownership

• Define and drive the marketing vision and roadmap for AURA
• Align AURA capabilities with business and marketing objectives
• Identify opportunities where AI can improve marketing impact and efficiency

Cross-Functional Integration

• Integrate AURA into brand, media, performance, analytics, and creative workflows
• Partner with functional leaders to embed AURA into daily operations
• Act as the central orchestrator across marketing teams

Marketing Systems & Frameworks

• Develop scalable frameworks linking insights, planning, execution, and measurement
• Ensure AURA reflects best-in-class marketing processes and practices
• Translate marketing requirements into clear product briefs for tech teams

Change Management & Adoption

• Lead adoption of AI-driven workflows across the marketing organization
• Build training and enablement programs for teams
• Drive cultural transformation toward data- and AI-augmented decision-making

Governance & Performance

• Establish operating models and governance structures for AURA
• Define KPIs and measure system effectiveness
• Continuously optimize performance and impact

Qualifications

• 1015 years of experience across multiple marketing disciplines (brand, media, performance, analytics, or marketing operations)
• Proven experience leading cross-functional or transformation initiatives
• Strong systems thinking and ability to design scalable operating frameworks
• Working knowledge of marketing technology ecosystems and AI applications
• Ability to collaborate effectively with technical and product teams
• Strong stakeholder management and leadership skills
• Strategic mindset with strong execution capability

What Success Looks Like

• AURA is embedded in core marketing workflows
• Increased marketing effectiveness and measurable business outcomes
• High adoption and engagement across teams
• A scalable AI-enabled marketing operating model

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices.